Good recipes for your skin, good products for the planet: first and foremost, BYBI is a skincare brand that works with clean and efficient ingredients on life-changing products designed to optimize the skin’s health whilst taking into account the different needs and inclinations of every skin type.
“Natural and Sustainable Doesn’t have to Mean Basic.”
Pills of History
BYBI stands for “By Beauty Insiders” and is a successful skincare brand founded by Elsie & Dominika. They founded the brand as a startup in 2017, but the series of success of these two incredible girls dates back to the creation of Clean Beauty Insiders, a beauty platform that made beauty addicts fall head over heels.
Before being founders, Elsie & Dominika were beauty bloggers and writers, always in touch with the potential audience and learning what the beauty community really coveted and needed. Their platform, Clean Beauty Insiders, started literally in the girl’s kitchen with reviews and DIY recipes for skincare, together with irresistible beauty hacks. They subsequently published their first book in 2017: “Clean Beauty, 100 recipes for the skin, body, and hair,” which led to even greater success, podcasts, and to their startup, now a successful brand — partnering with retailers such as Sephora, Asos, Feelunique and, in the UK, Boots.
Elsie and Dominika are also trained formulators and skincare experts who create products based on their generation’s needs that they know are still unanswered.
Today, BYBI is an innovation-driven brand that believes in transparency, sustainability (which means products that come at minimal impact to our planet) and great ingredients, designed to maximize skin’s health but with a digital soul and a delicious aesthetic that speaks directly to the new generations.
The Mission of the Brand
Together with their great interest in creating the best clean beauty and skincare brands there can be, BYBI is also a value-driven brand who is really pushing the boundary of the beauty industry, which can at times be narrow-minded and traditional. Their great ambition is to do better by the planet and the creatures we share it with; be that through our raw materials, cruelty-free formulas, packaging or suppliers. BYBI commits to only using 100% natural, vegan and cruelty-free ingredients.
According to Elsie and Dominika, there is no room for compromise on either the quality of the products produced at BYBI; there’s no compromise even in the production process and the formulation, which must be 100% green and sustainable: “it’s possible to create great skincare without putting a strain on our planet, there just aren’t many companies doing it.”
Our Favorite BYBI products: The shining stars
Designed to be used as part of your existing skincare routine, the Blueberry Booster is a powerful protectant against damage caused by blue light emitted from your phone and laptop screens, as well as the sun.
The blueberry seed oil is a by-product of the juicing industry, using seeds that would otherwise be thrown away. The Blueberry Booster is 100% cold-pressed blueberry seed oil. This powerful booster defends your skin against blue light damage by absorbing the light before it penetrates the skin. Blue light damage is, unfortunately, a real thing; it can weaken, inflame and even discolor the skin.
The blueberry seed oil we use has been proven to absorb blue light, acting as a 100% natural shield.
For skin that’s feeling dry, sensitive or a little flakey.
This 100% Cold Pressed Strawberry Seed Oil is a great skin-softener for everyday use, improving moisture levels for complexions that are sensitive, arid and dry. Apart from being 100% green and vegan, this product is designed to work as a part of a consistent beauty routine, but it can really grant a great change to complexions that need that boost of moisturizing power.
Add two drops of it to your serum and you’re good to go! Cannabidiol is an antioxidant-rich, skin-soothing ingredient with emollient powers, which helps reduce redness and generally calm blemish-prone, inflamed or damaged skin. This product is perfect to soothe the skin and it acts as a daily de-stressor for the skin that is feeling sensitized, irritated and that is dealing with blemishes.
CBD beauty isn’t just hype; the skin benefits of CBD oil include helping to calm, decongest and reduce redness.
Babe Balm Bronze
Babe Balm Bronze is a combination of the extra-moisturizing Babe Balm and mica powders which add a shimmery sparkle, for a natural highlighting balm. Babe Balm Bronze gives the skin a buildable glow with coppery and rose gold tones, matched with an Instagram-worthy pastel packaging.
Warm the product on your fingers and dab on cheekbones, eyebrow arches, eyelids, down the bridge of your nose, lips or collarbones. The coverage is buildable, and the payoff great.
Smooth and Soothe Scrub
Prepare yourself for a gentle, yet thorough, scrub with this beautiful and natural facial exfoliator, enriched with jojoba beads and fruit acids, such as apple, lime and pineapple, to get rid of every dead cell in our complexion. It also works as a great facial cleanser and it’s perfect for dry and sensitive skin, but this scrub is first and foremost a very effective dual exfoliator, which means it’s a combo of both abrasive (the abrasive scrub provided by the jojoba beads) and chemical exfoliation (granted by the fruit acids).
Plus, you get marshmallow roots, for an anti-inflammatory effect and minimal redness.