That’s not only an illuminated time in history (which happened in Italy between the end of the Middle Ages and the beginning of the Modern Age but is also perceived as a time of change, a new way to understand the world and yourself, an era in which the ideas of Humanism and the interest in classical studies influenced not only figurative arts but also people’s minds); that’s not only Beyoncé’s seventh album, the one that’s teleported her into the world of disco music; and that’s not even close to what they call “the beginning of a new year”. Because we don’t believe in all those mantras like “new year, new me”.
We’d rather link this concept to a new interpretation of the world of beauty, a new way of dealing with colors, feelings, the desire to blend lipstick on an eyelid, or use an eyeshadow to fix color on the lips.
Rebirth/Renaissance for us, on this page, is synonymous with finding a new way to see the world of beauty, that leads to minimalism and an idea of beauty that’s inclusive, even though we’re tired of using this word because we’d love for it to just be a human or physical activity as simple as breathing.
When we decide to wear makeup, if we feel like doing so, we do it giving ourselves one more piece of creativity, an act of kindness. By the way, we’d love to think that, while doing so, we make an act of kindness and love towards ourselves, for our whole body, as if that care, that creative freedom released itself into us with a butterfly effect.