May Beauty News

May Beauty News

Audrer: The New Lip Treat

The new Lip Treat by Audrer is the lip treatment that combines skincare and make-up in a single gesture. With a comfortable, non-sticky oil-gel texture, it nourishes and smooths the lips, delivering a natural, luminous glow finish. Available in three limited-edition shades — Bday Cake, Bisou and Soufflé — it combines 96% naturally derived ingredients, including blueberry, cherry and goji oils and liquid shea butter, for a daily moisturising and plumping effect. Ideal to always keep in your bag, Lip Treat is available online and in selected Sephora stores.

May Beauty News

Estée Lauder: Futurist HydraPlump Lip Balm

Introducing the NEW Futurist HydraPlump Lip Balm by Estée Lauder, the perfect skincare and make-up hybrid. This boosted lip balm combines hyaluronic acid with precious fruit oils for an immediate plumping effect and an incredible hydration boost (+34% instantly and +91% after 8 hours). Available in 6 magical shades that react to your pH for a bespoke colour and glow (including the iconic Estée Blue), it is the new bag essential for plumped, smoothed and irresistibly glossy lips from the very first application.

May Beauty News

The Ordinary: Caffeine 3% + Escin 1% Face Serum

Between stress and too little sleep, tiredness is the number one enemy of the complexion. To remedy it — without going mad with ice rollers and long red light therapy sessions — The Ordinary launches the new Caffeine 3% + Escin 1% Face Serum. A lightweight emulsion based on synthetic caffeine and escin that acts as a true cellular wake-up call: it reduces redness in just 4 hours and delivers an instant burst of hydration and radiance. With consistent use and a quick two-minute massage, this lifting and firming serum combats the puffiness typical of sleepless nights and supports collagen. The result? Visibly rested, toned and radiant skin. No more dull, jet-lag face!

May Beauty News

Dior Beauty: Dior Prestige La Micro-Brume de Rose

Luxury meets scientific innovation with the launch of Dior Prestige La Micro-Brume de Rose, a spray treatment that captures the regenerating power of the legendary Rose de Granville. A true bag essential, this ultra-fine mist harnesses the exclusive Nutri-Rosapeptide (rich in 22 micronutrients and omegas) and a super-soothing rose water to deliver fresh, plumped and radiant skin like a petal. Thanks to a patented microfragmentation technology, the nozzle releases invisible micro-droplets that blend into the skin twice as fast as conventional sprays, instantly lowering the skin temperature by 1.7°C and delivering a +108% hydration boost. Housed in an exquisitely elegant, rechargeable golden case, it is perfect for misting over make-up at any time of day: it does not disturb it, it revives it, and shields the face from the stress of air-conditioning dehydration. The new beauty obsession you will never be able to give up.

May Beauty News

Charlotte Tilbury: Exagger-Eyes Easy Eyeshadow Sticks

Darlings, get ready to revolutionise your make-up routine! Introducing the NEW Exagger-Eyes Easy Eyeshadow Sticks, the latest innovation from Charlotte Tilbury for visibly bigger, brighter and more lifted eyes in a flash. Designed as a true “pocket make-up artist“, these stick eyeshadows glide across the lids like a dream, allowing time to blend the colour before setting for a full 24 hours, crease-proof, water-proof and fade-proof. The art of backstage light and shadow is captured in an ergonomic rose-gold compact and delivered in 12 universal shades divided into two strategic finishes:

• 6 Matte Blur shades: to sculpt and define the eye crease.
• 6 Satin Glow shades: to illuminate and instantly lift the gaze.

You cannot go wrong: simply apply the stick (even on the inner rim!), blend with your fingers and complete the look with the Exagger-Eyes Volume mascara for an incredible fan effect. The secret to a hypnotic gaze that stands up to the most hectic of schedules!

May Beauty News

Armani Beauty: Vittoria Ceretti is the new Global Makeup Ambassador for Giorgio Armani

Italian elegance meets timeless beauty: Vittoria Ceretti is officially the new Global Makeup Ambassador for Giorgio Armani. One of the most magnetic and influential top models of her generation, with longstanding ties to the maison, she becomes the brand’s new global face, making her debut as the star of the campaign for the iconic Luminous Silk foundation. With her innate refinement, the model from Brescia perfectly embodies the DNA of Armani Beauty: a contemporary, confident and authentic femininity, born to enhance individuality without overwhelming it. A perfect partnership that celebrates Italian style and allure on the world stage.

May Beauty News

Augustinus Bader: The Solar Shield SPF 50

The brand voted “The Greatest Skincare of All Time” in 2026 revolutionises body protection with The Solar Shield SPF 50. Far more than a simple sunscreen, it is the first body shield boosted by the legendary regenerative TFC8® technology, which stimulates cellular renewal while protecting against UVA/UVB rays with four clean filters. Its invisible, lightweight and fragrance-free formula acts as a true anti-ageing treatment: it combats sun spots, soothes redness and improves skin firmness by +18%. The result? Protected, intensely hydrated skin with a uniform, runway-ready radiance. The new summer luxury that keeps sunburn at bay.

May Beauty News

Fenty Beauty: Sun Stalk’r Soufflé Pressed Mousse Cream Bronzer

Rihanna strikes again with the new Sun Stalk’r Soufflé Pressed Mousse Cream Bronzer, a bronzer with an unprecedented pressed mousse texture that feels like a real soufflé to the touch. This innovative cream-to-powder bronzer blends with the ease of a cream and sets with the lightness of a powder, delivering a natural airbrush finish that evens and warms the complexion. Available in 6 neutral and inclusive shades suitable for every skin type, the formula is waterproof and resistant to sweat, heat and humidity for a healthy, radiant glow from morning to night. Housed in a super-glam tortoiseshell compact, it is applied to the high points of the face to recreate the perfect summer tan. The new can’t-live-without for a summer-proof glow!

May Beauty News

Makeup by Mario: Mario’s Beauty Booth

Sephora and MAKEUP BY MARIO launch Mario’s Beauty Booth, an exclusive video series on TikTok designed to bring professional secrets straight to our feeds. Across 7 short episodes (airing every Monday and Thursday), legendary celebrity make-up artist Mario Dedivanovic will solve the most common beauty dilemmas in real time, offering quick tips and tutorials. Joining him will be special guests and top creators including Glamzilla and Carli Bybel. The perfect appointment for picking up the best tricks of the trade at the scroll of a finger!

May Beauty News

Aroma-Zone: Oat & Phytosterols Cleansing Butter

The perfect cleanser for sensitive and reactive skin has a new ally: the Oat & Phytosterols Cleansing Butter by Aroma-Zone. BIO-certified and 100% naturally derived, this innovative treatment instantly dissolves even waterproof make-up, pollution and sun filters without the need for cotton pads. Its formula combines protective phytosterols, castor oil and organic oat oil, rich in ceramides and omegas. The magical, enveloping texture warms in the hands and, upon contact with water, transforms into a milky veil that rinses off easily without leaving any greasy residue. The butter reinforces the skin barrier, eliminates any sensation of tightness and soothes redness. The first, essential step towards healthy, soft and hydrated skin.

May Beauty News

Chanel Beauty: Les Beiges Makeup Collection

In 2026, Chanel takes us to the Atlantic coast with the new Les Beiges make-up collection, an ode to simplicity that unites the iconic esprit parisien with the freshness of the sea breeze. Designed to enhance the natural luminosity of sun-kissed skin, the line focuses on impalpable textures and delicate shades, perfect for recreating the radiant complexion of a day spent by the sea. The standout collector’s piece? The exclusive Panier Les Essentiels d’Été, a limited-edition wicker basket housing the season’s must-haves: the gold-beige illuminating bronzer Lumière d’Été, the melting liquid blush Délice in peach-pink, the super-moisturising lipstick Rouge Coco Flash and the long-lasting volumising mascara (24 hours). Completing the collection are a new hyaluronic acid correcting serum with an ice-effect ceramic applicator, an eyeshadow palette in sand and chocolate tones, and Le Vernis nail polishes in gorgeous earth and ocean hues. The ultimate kit for carrying summer wherever you go.

May Beauty News

Dr.Jart+: The Summer K-Beauty Routine

Ready to unlock the secret to perfect Korean skin? Dr.Jart+ launches the ultimate three-step summer ritual to refresh, hydrate and protect the skin barrier against the heat.

• Refresh: The revolutionary Cryo Sorbet Icy Facial Mask (€24) magically transforms from powder to sorbet in seconds with a little water. Boosted with Vitamin B12, it lowers the face temperature by a full 6°C, de-puffing skin upon waking and minimising pores.
• Hydrate: The Vital Hydra Solution Hydro Plump Water Cream (€33) is an ultra-lightweight gel cream that quenches the face for up to 24 hours thanks to hyaluronic acid and the Hydro-Plump system, leaving skin plumped and make-up-ready.
• Protect: The finishing touch is the Every Sun Day Ultra-sheer Priming Sunscreen Stick SPF 50 (€28), an invisible, multifunctional sun stick. It hydrates, mattifies and provides a smoothing primer effect. Its added bonus? It can be applied and reapplied anywhere, even over make-up, without feeling sticky. On-the-go K-Beauty has never been this fresh and fun!

May Beauty News

Bobbi Brown: Skin Enhancer Multi-Stick

Say goodbye to built-up perfection: the latest trend is bare veil makeup, a sophisticated evolution of invisible make-up focused on sheer textures and diffused colour. To ride the trend, Bobbi Brown launches the new Skin Enhancer Multi-Sticks, innovative skincare and make-up hybrids in stick format. Boosted with the PlumpGlow Complex (based on jojoba and sunflower oils), these multi-sticks deliver up to 24 hours of deep hydration, leaving skin plumped and never greasy. The gel-cream texture is buttery, intuitive and blends in an instant with the fingers without disturbing the base. Available in 8 versatile shades across blush, bronzer and highlighter, they are the perfect bag secret for a quick bonne mine touch-up or an instant sun-kissed effect. Pure freshness in a single swipe!

May Beauty News

Bvlgari Hotel Spa: Noble Panacea Trend Room

High-end luxury meets molecular science: the Spas of the Bvlgari hotels in Milan and Rome are hosting the Noble Panacea Trend Room until 31 August 2026. This exclusive space was created to present two revolutionary treatments developed in consultation with Beautyaholic: “The Noble Awakening” and “The Noble Sleep”. Rooted in circadian alignment and bio-wellbeing, the rituals combine contrast therapy (such as the regenerating ice baths in Milan) with cutting-edge Pulsed Electromagnetic Field (PEMF) technologies to release deep-seated tension. The true heart of the treatment is the Noble Panacea Daytime Facial. Harnessing the celebrated patented OSMV™ technology, encased in its iconic rechargeable octagonal pods, the face receives a surge of clinical precision that instantly improves tone, elasticity and microcirculation. A transformative experience to reset mind and body, leaving you with radiant, deeply awakened skin. The new frontier of five-star wellbeing.

May Beauty News

Diego Dalla Palma: Ciglione Lash Boosting

Some products do not follow trends — they create them. Such is the case with Ciglione Lash Boosting Mascara by Diego dalla Palma, the cult product that has defined the gaze of beauty addicts for over ten years and now returns in a completely refreshed guise. A total rebranding that unites striking design with a revolutionary treatment-in-mascara formula, designed to deliver a professional lash lamination effect at home: lifted, separated and impeccable lashes from the very first coat. The true secret of this icon lies in the 3% Lash-Force technology, which acts directly on the follicle to protect and strengthen the fibre. The results speak for themselves: after just one application, 100% more volume, length and curl is achieved, while over 30 days lash density increases by +30%. Alongside the classic pure black, the new Ciglione embraces the trend of the moment and is also available in a sophisticated brown shade, ideal for those seeking a soft, elegant and utterly contemporary definition. The gaze has never been so magnetic.

May Beauty News

Lancôme: Teint Idole Shape Sticks

Contouring goes multitasking, fast and bag-proof. Lancôme expands its iconic line and presents the new Teint Idole Shape Sticks, a collection of cream hybrids designed to sculpt, colour and illuminate the face in a few strategic moves. Formulated with skincare ingredients such as squalane and vitamin E, the entire range ensures a smooth, nourished and flawless complexion all day long. The line consists of three allies ready to redefine your routine:

• Shape Stick Foundation: a super-modulable, multifunctional foundation, ideal for evening out the base or defining facial contours.
• Shape Stick Blush: a long-wearing cream blush that gives the cheekbones vibrant colour and an instant bonne mine effect.
• Shape Stick Highlighter: the ultimate highlighter that, thanks to its precision angled tip, delivers the irresistible “Glass Skin” effect in a single swipe.

The lightweight texture blends instantly into the skin without any heaviness, for a radiant and three-dimensional look that lasts from morning to night.

May Beauty News

Aveda: Tousle Texture Dry Texture Spray

The undone hair aesthetic continues to dominate trends: a spontaneous, slightly tousled style that transforms natural movement into pure elegance. To replicate it at home, Aveda launches Tousle Texture Dry Texture Spray, the dry spray designed to deliver body, airy volume and a sophisticated lived-in finish. Its 100% vegan formula combines zeolite minerals — for an ethereal texture free of powdery residue — with manioca extract, which keeps the hair flexible. Suitable for fine and medium hair, it protects against heat up to 220°C and revives the style between washes. Simply spray onto dry lengths and shape with the fingers for an instant perfect beachy look.

May Beauty News

Pixi: On-the-Glow SHIELD SPF 50

Pixi’s iconic luminous approach enters the world of suncare with the new On-the-Glow SHIELD SPF 50. Designed to suit a dynamic lifestyle, this super-versatile hybrid stick combines the benefits of a skincare treatment with broad-spectrum sun protection in a single gesture. The formula delivers a true burst of hydration and energy for the skin: clover flower reinforces the skin barrier, hyaluronic acid quenches tissues in depth and vitamin E acts as a shield against daily oxidative stress. Its solid format makes it the perfect on-the-go companion for reactivating protection throughout the day: it glides on transparently, does not disturb make-up and instantly delivers that irresistible fresh, smooth and naturally radiant effect.

May Beauty News

Davines: The New Essential Haircare

Davines marks its greatest sustainability milestone by relaunching the iconic best-selling Essential Haircare line. The new formulas boast 93% natural ingredients, 92% biodegradability and contain Regenerative Organic Certified™ actives from regenerative organic farming, which restores soil health. The eco-designed packaging also makes its mark with bio-circular plastic (from used cooking oils) and introduces at-home refills for shampoos, reducing plastic by 74%. Highlights across the 9 tailored families:

• MOMO (Moisturising – Dry Hair): With apricot. The new MOMO serum increases shine 3.4 times.
• MINU (Colour Protection): With green coffee to protect against fading.
• NOUNOU (Nourishing – Treated Hair): With Puglian lupin to repair the fibre.
• LOVE SMOOTHING (Anti-frizz): With apple. The new milk and serum guarantee up to 72 hours of frizz protection.
• LOVE CURL (Curl Definition): With baobab. The new enhancing milk protects against heat up to 230°C.
• VOLU (Volumising – Fine Hair): With clementine. Introducing the VOLU conditioner, a quick-rinse balm that does not weigh hair down.
• MELU (Anti-breakage – Long Hair): With black chickpeas. The new serum reduces split ends by 32.5% at first use.
• DEDE (Frequent Use): With white hibiscus, improves combability by 50%.
• SOLU (Purifying): With buckwheat for a deep cleanse with hydration.

May Beauty News

NYX: Jelly Job Full Bodied Shine Gloss

The new gloss revolutionising smiles by combining colour, treatment and a touch of fun is the Jelly Job Full Bodied Shine Gloss. Designed for those seeking super glossy lips without sacrificing comfort, this gloss envelops them in an intense mirror-like shine, leaving them instantly soft and plumped. The shock-hydration formula is enriched with peptides, cherry oil and hyaluronic acid to nourish in depth, while the irresistible cherry scent turns every application into a indulgent treat. Featuring an innovative silicone applicator for a uniform application, it is available in 16 mirror jelly shades and 6 shimmering shimmer shades. The new can’t-live-without for plumped, glossy lips!

May Beauty News

Merit: Flush Balm

Make-up that is there but invisible: Flush Balm by MERIT is the minimalist balm blush designed to blend instantly with the complexion, delivering the fresh and natural colour of a walk in the fresh air. Thanks to a creamy formula rich in vitamin E and emollient oils, it hydrates the skin (with a clinical improvement of +14% in one week) and glides across the face without highlighting pores. This handy little brick is in fact a 3-in-1 product perfect for keeping in your bag, to be blended with the fingers onto the cheeks, lips and eyelids for an instant, harmonious bonne mine look. Its formula is clean, vegan, fragrance-free and ideal for sensitive skin. Available in 13 sheer shades (divided between Pops, Neutrals and Classic Pinks), it comes in eco-conscious packaging made with 43% recycled plastic. Simplicity made make-up.

May Beauty News

Gisou: Honey Infused Hair Oil

Founded in 2015 from the vision of celebrated digital entrepreneur Negin Mirsalehi, Gisou is today a globally cult beauty brand. The brand’s roots lie in an authentic beekeeping tradition passed down through the family for six generations and preserved in their own Bee Gardens in the Netherlands. Here, honey is harvested following a strictly bee-first philosophy: only the surplus is taken to safeguard the wellbeing of the bees and biodiversity. The brand’s signature product is the Honey Infused Hair Oil, a treatment born from an ancient home recipe created by Negin’s mother to care for her daughter’s hair. Award-winning and clinically tested, this blend combines Mirsalehi honey with eight exclusive oils to deliver visibly healthy, strong and mirror-glossy hair. What makes Gisou a true global phenomenon is also its deep bond with its community, nurtured each year through immersive, aesthetically-driven pop-ups and highly sought-after limited-edition merchandise. The perfect union of natural heritage and contemporary spirit.

May Beauty News

Cetaphil: Gentle Exfoliating SA Line

Those with sensitive skin often forgo the benefits of chemical exfoliation for fear of irritation. Cetaphil, backed by over 75 years of dermatological research, shatters this taboo with the new Gentle Exfoliating SA Line. The secret lies in a carefully calibrated blend of three highly tolerable acids (Salicylic Acid, Mandelic Acid and Gluconolactone) combined with moisturising and soothing actives such as Niacinamide, Panthenol and Glycerin, which protect the skin barrier and minimise any sense of discomfort. The mini face and body routine in two steps:

• SA Gentle Exfoliating Cleanser (€14.90 – 236 ml): A fragrance-free foaming gel that removes impurities and unclogs pores, leaving skin visibly softer and smoother after the very first use.
• SA Gentle Exfoliating Moisturising Fluid (€16.90 – 236 ml): An ultra-lightweight moisturising lotion that stimulates daily natural skin renewal and combats rough texture, visibly improving skin tone.

Available in pharmacies and parapharmacies, it is the ideal solution for tackling blemishes and dryness in total safety.

May Beauty News

Amouage: Love Hibiscus

Olfattorio Bar à Parfums unveils exclusively for Italy Love Hibiscus, the new, magnetic chapter in the Secret Garden collection by prestigious Omani haute perfumery maison Amouage. Created to explore the facets of contemporary femininity, the line is enriched with a bold creation orchestrated by Chief Creative Officer Renaud Salmon alongside celebrated nose Jérôme Epinette. The collection’s distinctive hallmark — the encounter between a floral note and a gourmand accord — is expressed here through a bold and sophisticated contrast:

• The Floral Heart: Hibiscus, the flower symbolic of the Omani landscape. With its complex soul, it unites herbaceous, slightly tart and earthy nuances with accents of red fruits.
• The Gourmand Touch: Palmiers, the classic European puff pastry biscuits, evoked through an accord of salted, creamy, buttery and enveloping caramel.

Bridging these two worlds are the exotic notes of passion fruit, the sacredness of incense and a sensual base of sandalwood, cypriol and vanilla. The result is a textured fragrance, housed in a ceramic flacon with a peach-velvet finish.

May Beauty News

Maison Francis Kurkdjian: KURKY Eau Parfumée

Maison Francis Kurkdjian opens a new chapter of tenderness with the new Kurky Eau Parfumée, an alcohol-free version that expresses the very essence of its founder’s creative freedom. Designed for both adults and children from the age of 3, this fragrance is an explicit invitation to rediscover the spontaneity and lightness of childhood. The true innovation lies in the alcohol-free formula, which preserves the original harmony while accentuating its roundness, revealing on the skin an even juicier and more luminous character. The composition is defined by a lively and tart tutti-frutti signature, rich in notes of peach and raspberry evoking the sweetness of a bag of sweets, resting on a reassuring base of creamy musks and vanilla for a genuine “clean skin” effect. The aesthetic too celebrates softness through a frosted glass flacon tinted in pastel peach and aqua tones. The label features the nickname Kurky written in a child’s spontaneous handwriting, while the outer packaging pays homage to the perfumer’s childhood memories, recalling Clairefontaine paper with hand-drawn sketches by Francis Kurkdjian himself. Alongside this new release, a practical 35 ml format of the original Eau de Parfum also debuts from April 2026, ideal for carrying everywhere like a small, colourful lucky charm.

May Beauty News

Sephora: Sephora Collection Summer Make-Up

Sephora Collection launches a series of smart new products designed for a radiant look in just a few simple steps. For the lips, three hybrid formulas make their debut: the no-transfer gel Lip and Cheek Tint, the blurred Matt to Tint lipstick and the Gloss Balm, a super-glossy shea butter balm. The gaze is ignited with the long-lasting Special Effects line (up to 12 hours), including the precision metallic Eyeliner, the fresh Eyeshadow Stick, the gel Liquid Eyeshadow and the Multichrome Eyeshadow that shifts colour depending on the light. The base focuses on portable perfection with the Best Skin Ever line, featuring the blur-smoothing Foundation Stick in 20 shades and the Ultra Slim Concealer with integrated mini brush. For a sun-kissed complexion, the Bronze Bronze Glow Palette with three layerable powders and creams, the revamped multi-use Cream Blush and the waterproof Bronzer Stick — now ideal for deeper skin tones too — complete the offering.

May Beauty News

Chanel Beauty: Jacob Elordi stars in the new BLEU DE CHANEL L’EXCLUSIF campaign

For its new 2026 campaign, BLEU DE CHANEL L’EXCLUSIF chooses the magnetic charm of Jacob Elordi and the visionary direction of Alfonso Cuarón to tell the story of a contemporary masculinity—intense and elusive. Amidst night chases, thriller atmospheres, and games of seduction, the film transforms the iconic bottle into a true object of desire. The new fragrance signed by Olivier Polge focuses on a sophisticated amber-woody trail, where sandalwood meets notes of leather and labdanum cistus, giving life to a warm, magnetic, and deeply sensual juice.

May Beauty News

Milace: The new luxury skincare brand

Born from the passion for nature of brothers Andrea and Simone Milani, MILACE is a new luxury skincare brand that transforms organic saffron grown on the hills of Alta Brianza into a cutting-edge cosmetic active ingredient. The heart of the line is Zaffran Ultra-Technology®, a proprietary technology that enhances the entire flower—from stigmas to petals—through ultrasound and hyper-fermentation, maximizing its antioxidant, soothing, and revitalizing properties without waste. The result is an essential yet highly performing collection, designed to reinforce the skin barrier and enhance skin radiance and elasticity thanks to sophisticated formulas that combine MILACE Saffron Extract with next-generation skincare actives.