July Beauty News

July Beauty News

Summer Fridays: The new Strawberry Softserve Lip Butter Balm

Summer Fridays expands its Lip Butter Balm collection with Strawberry Soft Serve, a new variant with a delicate strawberry flavor that hydrates, softens, and nourishes dry lips. Its vegan formula delivers a veil of natural shine and is perfect both as a daily treatment and as an overnight mask for intense repair.

Among the key ingredients are shea butter and murumuru seed butter, known for their highly emollient and nourishing properties, along with a blend of vegetable waxes that ensures comfort, softness, and shine without leaving a greasy feel. Strawberry Soft Serve will be available at Sephora starting July 7 and joins the existing range of scents, including Vanilla, Sweet Mint, Pink Sugar, Iced Coffee, Hot Cocoa, Brown Sugar, and Cherry.

July Beauty News

Filorga: The new 50 ml Jumbo size of NCEF-REVITALIZE Serum

Two years after its debut, Filorga introduces the new 50 ml Jumbo size of the NCEF-REVITALIZE Serum, designed for those who want to incorporate a high-performance anti-aging treatment into their beauty routine with greater continuity of use. The novelty responds to the needs of consumers increasingly focused on efficacy, practicality, and product longevity.

At the heart of the formula is the exclusive N.C.E.F. complex, inspired by aesthetic mesotherapy protocols and developed from Filorga’s expertise in aesthetic medicine. Thanks to advanced encapsulation technology, the complex combines hyaluronic acid, amino acids, vitamins, minerals, coenzymes, and antioxidants to promote cell regeneration, improve skin quality, and counteract signs of aging.

The formula also contains ergothioneine, with antioxidant properties, NAD to support cellular energy production, niacinamide, vitamin E, arginine, glycine, taurine, sodium PCA, and magnesium — a mix of actives that helps strengthen the skin barrier, improve elasticity and firmness, and even out skin tone. With a lightweight, non-sticky texture, the serum is applied morning and evening to face, neck, and décolleté. The new 50 ml size will be available from late August 2026 at authorized Filorga retailers at a suggested price of 115 euros.

July Beauty News

Elizabeth Arden: Flawless Finish Sponge-On Cream Makeup

A beauty icon returns with the new Flawless Finish Sponge-On Cream Makeup from Elizabeth Arden, the compact foundation that refreshes its format while keeping its iconic formula. Designed for an even, radiant complexion, it offers buildable coverage from medium to full with a smooth, glowing finish.

Its creamy texture blends into the skin, visibly minimizing pores, fine lines, and imperfections, while the combination of micronized diamond powder, soft-focus microspheres, and mineral clays helps reflect light, refine skin texture, and control shine.

Thanks to its practical compact format with built-in mirror and wet & dry application, the product is also ideal for on-the-go touch-ups. Available in eight shades, the new Flawless Finish Sponge-On Cream Makeup combines performance, comfort, and natural perfection.

July Beauty News

Sol de Janeiro: The new Leite Café and Leite Néctar Perfume Mists

Sol de Janeiro expands its iconic fragrance collection with the new Leite Café Perfume Mist and Leite Néctar Perfume Mist, two scents that reinterpret the milky notes trend through Brazil’s sunny, convivial spirit.

Leite Café Perfume Mist wraps the skin in a warm, gourmand accord inspired by traditional Brazilian cafezinho, blending milk, coconut milk, and lychee sorbet to evoke the pleasure of a first sip of coffee. Brighter and fruitier, Leite Néctar Perfume Mist is inspired by the Brazilian dessert pavê de pêssego, with a mix of juicy peach, coconut milk, and sweet cream that recreates the feeling of a soft, gourmand embrace. Meant to be sprayed on wrists, neck, and décolleté, the new mists embody the Cheirosa ritual, the Brazilian philosophy of “smelling irresistibly delicious.” Available from July 6, they can be paired with Cheirosa 62™ Perfume Mist for an even more intense and enveloping trail.

July Beauty News

Laneige: Acai Mango Limited Edition

Laneige presents the new Acai Mango Smoothie limited edition, a lip duo combining the iconic Lip Sleeping Mask and the Lip Glowy Balm in a tropical guise inspired by the colors and flavors of an açaí and mango smoothie.

The new Lip Glowy Balm Acai Mango Smoothie stands out for its unprecedented two-tone formula in açaí purple and mango yellow, giving lips a touch of color and a mirror-like shine. Enriched with murumuru butter and shea butter, it deeply hydrates, smooths chapping, and protects the skin barrier with a lightweight, non-sticky texture. The legendary Lip Sleeping Mask Acai Mango Smoothie is refreshed with a tri-color marbled texture and an ultra-nourishing overnight treatment. The formula with Berry Fruit Complex, vitamin C, and coconut oil helps remove dead skin cells and leaves lips soft and velvety upon waking. The Laneige Acai Mango Smoothie duo supports a 24-hour lip routine: the Lip Glowy Balm for hydration and shine during the day, the Lip Sleeping Mask for deep regeneration at night.

July Beauty News

Sephora: Summer Haircare

Sephora Collection expands its Haircare line with four new products dedicated to volume, hydration, and repair of the hair fiber. The 72H Volumizing and Hydrating Shampoo gently cleanses, leaving roots light and lengths hydrated for up to 72 hours. The formula with cationic hyaluronic acid and zinc helps improve hydration and control excess sebum, giving hair more shine and volume. Made with 93% naturally derived ingredients, it is free of sulfates and silicones. The 72H Volumizing and Hydrating Conditioner, with 97% naturally derived ingredients, nourishes and detangles without weighing hair down, thanks to cationic hyaluronic acid, which helps restore elasticity and softness for fuller, silkier hair. For damaged hair comes the Concentrated Repair Serum, formulated with biotin and oil ceramides to strengthen the hair fiber and reduce breakage from the very first use. Its two-phase, lightweight, non-greasy texture leaves hair stronger, more manageable, and shinier.

Completing the line is the Baby Hair Gel – Anti-Frizz Smoothing Gel, ideal for taming flyaways and baby hairs with a natural hold of up to 8 hours. The formula, made of 94% naturally derived ingredients, allows for precise styling without residue or stiffness.

July Beauty News

Rito: Moon Club

RITO presents Moon Club, the fifth creation in the Elegant Collection signed by Davide Martini and Stefano Torreggiani: an Extrait de Parfum that tells a story of belonging, success, and uniqueness through an intense, sophisticated olfactory composition.

The fragrance opens with fresh notes of bergamot, pink pepper, jasmine sambac, and davana, before revealing an enveloping heart of apricot, magnolia, tonka bean, and mineral amber. At the base, vanilla, sandalwood, sugar cane, and white musk create a deep, sensual, long-lasting trail. Like every RITO creation, Moon Club is housed in an iconic multi-faceted jewel bottle, made of solid glass with a ceramic-effect finish, inspired by contemporary architecture and enhanced with an anti-counterfeiting system. The fragrance launch is accompanied by a visual and sound universe blending scent, music, and futuristic imagery, with a short film and an original track inspired by a journey to an exclusive club on the Moon.

July Beauty News

Chanel Beauty: Rouge Coco Hydra Gloss

CHANEL lights up summer with ROUGE COCO HYDRA GLOSS, the new ultra-shiny gloss that reinvents the concept of lip luminosity by blending makeup and skincare. A formula made of 85% hydrating ingredients that delivers a long-lasting mirror effect and keeps lips hydrated for up to 24 hours. Enriched with camellia ceramides and Hydra Peptide Complex, the new gloss acts as a true treatment: it smooths, plumps, and strengthens the lip skin barrier, providing immediate comfort and intense shine. The “coocon”-shaped applicator allows for precise application in a single gesture, for softer, more luminous lips.

The ROUGE COCO HYDRA GLOSS collection offers 18 shades ranging from fresh, vibrant, and sophisticated colors, from timeless nudes to pearlescent and metallic finishes. Among the limited-edition shades are Fabuleuse, a lemon yellow, Éclectique, a jade green, and Superposition, a soft coral. To complete the summer look, CHANEL also offers LE ROUGE DUO ULTRA TENUE, the lipstick-and-gloss duo with up to 16-hour intense shine, and ROUGE COCO FLASH, the melting, luminous-texture lipstick available in 29 shades.

July Beauty News

Gisou: Summer Glow Ritual

For a summer of luminous hair, glossy lips, and an irresistibly sweet trail, Gisou presents the Summer Glow Ritual, a complete routine inspired by the power of Mirsalehi Honey, the brand’s signature ingredient.

The hair ritual starts with the 4-Step Hair Routine, which combines cleansing, nourishment, and shine with products such as Honey Gloss Ceramide Therapy Hydrating Shampoo, Hair Mask, Hydrating Conditioner, and the famous Honey Infused Hair Oil. The formulas, enriched with Mirsalehi honey, ceramides, hyaluronic acid, and precious oils, help keep hair hydrated, soft, and protected from sun, salt water, and frequent washing. Rounding out the experience are the new Honey Infused Hair Perfume and Hair & Body Mist, enriched with Mirsalehi honey water, hyaluronic acid, and peptides to hydrate, refresh, and scent hair and body with summer fragrances like Pineapple Pop, Coco-Cacao, Honey Dewy, and Glazed Cherry. The ritual closes with the Honey Gloss Lip Oils, which give lips a glossy, luminous effect thanks to the new tropical shades Pineapple Pout and Coco-Cacao. A true daily self-care moment to enhance a natural summer glow.

July Beauty News

e.l.f. Cosmetics: Fall ’26 Novelties

e.l.f. Cosmetics presents new must-have makeup products designed to create fresh, luminous, natural looks, with high-performance formulas and sensorial textures. The new Soft Glam Cream Blush & Bronzer deliver a healthy-glow effect thanks to a creamy stick texture that blends into the skin. Enriched with shea butter and sunflower seed oil, they provide buildable color and a satin finish. To set and illuminate the complexion comes the Set It Bright Powder Quad, a quartet of ultra-fine powders in color-correcting and illuminating shades, while the Power Grip Rosé Setting Spray combines a setting spray with a skincare treatment thanks to niacinamide, aloe vera, rose water, and illuminating pearls. Among the lip novelties are the Main Stain Lip Marker, a long-lasting, no-transfer marker, the So Blurred Lip & Cheek Whip, a multi-use mousse for a natural effect on lips and cheeks, and the Glow Reviver Melting Lip Balm, enriched with 10% butters and hyaluronic acid for a shiny, nourishing finish. Rounding out the line is the Thirst Burst Lip Treatment, a lip treatment with a 1% peptide complex that helps plump and hydrate lips for up to 12 hours.

July Beauty News

Augustinus Bader and L/UNIFORM: Pouch Duo and Vanity Case

Augustinus Bader and L/UNIFORM join forces for a limited-edition collection that blends cutting-edge skincare with French craftsmanship. The collaboration includes two elegant canvas accessories, Pouch Duo and Vanity Case, designed to hold beauty essentials in style, featuring L/UNIFORM’s iconic clean lines and finished with Augustinus Bader’s signature blue.

Designed to accompany every moment of the day, the collection also includes the Pouch Duo Travel Kit, a travel-sized version containing a selection of Augustinus Bader essentials. Available in limited quantities and customizable with hot-stamped initials, the accessories will launch exclusively on augustinusbader.com: the Pouch Duo and Travel Kit from July 22, while the Vanity Case will arrive in September.

July Beauty News

Goovi: Stay With Me Waterproof Mascara

GOOVI presents Stay With Me, the waterproof mascara designed to enhance the eyes even on the most intense days. Its long-lasting formula, enriched with prickly pear biofiber and biofermented plant collagen, wraps lashes in a light, flexible film, providing volume, definition, and intensity without weighing them down.

Thanks to the elastomer brush, the mascara captures even the shortest lashes from the root, combing them through to the tips for a panoramic, ultra-defined effect. The result is thick, curled, enhanced lashes with extreme resistance to water and sweat, ideal for long-lasting, flawless makeup.

Stay With Me is also dermatologically tested on sensitive eyes and contact lens wearers, ensuring comfort and performance even in the most demanding situations.

July Beauty News

L’Oréal Paris: Plump Ambition Hyaluron Lip Oil pH

L’Oréal Paris presents Plump Ambition Hyaluron Lip Oil pH, the new plumping lip oil that combines makeup and treatment in a single gesture. Thanks to its innovative pH Plump™ technology, the reactive formula adapts to the natural pH of the lips, creating a unique, personalized shade, while delivering an immediate feeling of volume and shine.

Enriched with Hyaluronic Acid and Tripeptides, the Lip Oil pH offers up to 24 hours of hydration, nourishing and wrapping lips in long-lasting comfort. Its nourishing oil-based formula smooths the lip surface, enhancing natural color and delivering a plump, luminous effect. Available in four shades — Cristal, Ice Rosé, Lilac, and Berry Noir — the new Plump Ambition Hyaluron Lip Oil pH applies easily thanks to its ultra-soft applicator, distributing the product evenly for an immediately shiny, hydrated, and personalized result.

July Beauty News

Chanel Beauty: Coco Mademoiselle Crush Absolu and New Ambassador Gracie Abrams

CHANEL presents COCO MADEMOISELLE CRUSH ABSOLU, an intense new amber fragrance that reinterprets the iconic identity of COCO MADEMOISELLE through a magnetic, surprising olfactory experience. Created by Parfumeur Créateur Olivier Polge, this composition celebrates a free, bold femininity, with a refined sillage that captivates the senses through a balance of intensity, sensuality, and modernity.

The fragrance opens with a luminous fruity accord of grapefruit and lychee, followed by the delicacy of a floral accord of rose and jasmine and the enveloping depth of a woody amber accord of patchouli. Vanilla and vetiver facets give character to an opulent, sophisticated composition, designed to accompany every gesture with an unmistakable presence.

Housed in an essential bottle with a contrasting label and a faceted cabochon cap, COCO MADEMOISELLE CRUSH ABSOLU represents a new olfactory statement from CHANEL, the result of exceptional savoir-faire combining research, raw material selection, and artisanal mastery. A fragrance that renews the spirit of the line born in 2001 from Jacques Polge, while keeping its elegant, independent, timeless character intact.

Interpreting this new chapter of COCO MADEMOISELLE is Gracie Abrams, American singer-songwriter and new CHANEL égérie, already a face of the Maison’s campaigns and muse of the COCO CRUSH collection. With her contemporary sensibility and authentic style, Gracie perfectly embodies the energy of the new fragrance: a confident, magnetic, and deeply personal femininity.

July Beauty News

RoC Skincare: New Retinol Correxion® Triple Serum

RoC® presents the new Retinol Correxion® Triple Serum, a triple-action serum developed with dermatologists for visibly younger-looking skin. Inspired by regenerative medicine, the treatment combines Clinical Retinol, PDRN, and Hyaluronic Acid B5 in over 1,000 microcapsules, targeting the main signs of skin aging to smooth, regenerate, and plump the skin. At the heart of the formula is the innovative microencapsulation technology, which protects the active ingredients until the moment of application, optimizing their availability on the skin. Clinical Retinol promotes cell renewal and stimulates collagen production, helping visibly reduce wrinkles and fine lines; plant-derived PDRN from ginseng delivers a regenerating, illuminating effect, while the combination of hyaluronic acid and vitamin B5 ensures long-lasting hydrating and plumping action.

Thanks to clinically proven results, the new Triple Serum helps improve the 7 visible signs of aging from the first week, with skin appearing up to 7 years younger in 4 weeks. The formula is also fragrance-free, dermatologically tested, and suitable for sensitive skin. With over 35 years of research and a long-standing collaboration with the dermatological community, RoC® continues to combine science and skincare, developing highly effective formulas that unite innovation, safety, and clinically proven performance.

July Beauty News

Valentino Beauty: Vendetta, the new fragrance duo interpreted by Dakota Johnson and Alexander Skarsgård

Valentino Beauty presents Vendetta, the new prestige fragrance duo made up of Vendetta Donna and Vendetta Uomo, celebrating unstoppable passion and authentic emotional connection. A new olfactory chapter for the Maison that reinterprets Valentino’s heritage with an intense, contemporary, magnetic character.

Vendetta Donna, created by Master Perfumers Dominique Ropion and Andrew Everett, is a floral gourmand woody fragrance dominated by the sensuality of tuberose. The precious Tuberose Osmobloom™ combines with red orange nectar and the enveloping warmth of sandalwood, creating a luminous, sophisticated, irresistible trail.

Vendetta Uomo, signed by Master Perfumer Marie Salamagne, blends gourmand, spicy, and woody notes: the energy of CO₂ ginger, the warmth of cinnamon, and the depth of patchouli create an intense, elegant fragrance with a strong character.

Housed in bottles inspired by the Maison’s iconic codes, with the emblematic V motif and pleated cap, the new fragrances star in the campaign shot by Inez & Vinoodh featuring Dakota Johnson and Alexander Skarsgård, portraying a contemporary love story made of instinct, freedom, and magnetism.

July Beauty News

Vigal: Morbido and Morbidissimo

After summer, hair can appear drier, duller, and more fragile due to exposure to UV rays, salt, and chlorine. To restore hydration, softness, and shine, Vigal offers Morbido e Morbidissimo, a care ritual designed to rebalance the hair fiber and restore vitality to the hair.

The Morbido Hydrating Shampoo gently cleanses while respecting even sensitive scalps, while the Morbidissimo Hydrating Conditioner works in depth to provide lasting elasticity, silkiness, and nourishment. Completing the routine is Le Goccine, the nourishing serum that helps repair and strengthen hair, leaving it visibly shinier, more manageable, and healthier.

July Beauty News

Diptyque: 2026 Summer Collection

Olfattorio Bar à Parfums presents the Diptyque 2026 Summer Collection, a sensory journey through a poetic water garden of freshness, light, and nature. Inspired by water reflections and the colors of artist Mathilde Jonquière’s mosaics, the collection celebrates summer through fragrances, body treatments, and scented objects.

The star is Eau des Sens, the iconic Eau de Toilette reinterpreted in a limited edition with a mosaic-inspired decorated bottle. The composition blends the freshness of juniper berry, the aromatic notes of angelica, and the elegant depth of patchouli, also available as a hair perfume, hand and body emulsion, and hand cream. The summer routine is enriched with Citronella & Geranium, a body line based on essential oils of citronella, geranium, and citrus eucalyptus, and with the Scented Body Cleansing Gel, offering a gentle, sensorial cleanse. Rounding out the experience is the Pinède candle, with balsamic, resinous notes, and exclusive decorative accessories signed Diptyque. Available from July 20, 2026 at Olfattorio Bar à Parfums and Diptyque boutiques, the collection invites you to experience summer through an olfactory art of freshness, elegance, and wonder.

July Beauty News

Sephora: Obart, the first scentcare brand

Sephora presents the European exclusive launch of OBART, the first scentcare brand, a new beauty category blending the world of fragrance with the scientific approach of skincare. The goal? To transform the act of wearing perfume into a true care ritual, improving its longevity, performance, and sensory experience. At the heart of the line is P3™ Fragrance Primer, the first universal, dry-touch fragrance primer, clinically tested. Applied to wrists, neck, and décolleté before perfume, it preps the skin and, thanks to Scent Mesh Technology™, helps extend fragrance longevity by up to 8 additional hours, without altering its olfactory identity.

Developed after three years of research, P3™ Fragrance Primer offers a lightweight, non-greasy, fast-drying texture, creating an even base that helps trap fragrance molecules and enhance their intensity. With OBART, Sephora ushers in a new way of experiencing perfumery, where innovation, efficacy, and everyday beauty meet.

July Beauty News

Amouage: Elsewhere

Olfattorio Bar à Parfums presents Elsewhere by Amouage, the new creation from the Omani High Perfumery Maison inspired by the journey of Sinbad the Sailor. A fragrance that tells a story of discovery, transformation, and homecoming through an intense, magical olfactory experience. Created by perfumer Pierre Negrin, Elsewhere is a woody, spicy, amber Essence de Parfum that opens with a luminous accord of honey, apricot, mango, mandarin, ginger, and cardamom. At the heart emerge the mysterious notes of black tea, davana, and cappuccino, while the base wraps the skin in tonka bean, vanilla, cedarwood, vetiver, and patchouli.

Part of the Amouage Essences collection, the fragrance results from a refined maturation process combining Australian sandalwood shavings and French oak barrels, giving the composition unique depth. Housed in a bottle inspired by desert dunes and the symbol of travel, Elsewhere celebrates perfume as an emotional experience capable of evoking memory, adventure, and a sense of belonging.

July Beauty News

Ghd: Sculpt™,  the new intelligent, damage-free styler

Ghd presents Sculpt™, the brand’s first interactive styler, using artificial intelligence to adapt in real time to hair’s needs. Thanks to Heat-Adapt technology, the tool adjusts heat on each strand to deliver personalized styling while protecting the hair’s natural structure. The result? Up to 90% more shine, 2.5 times less frizz, more defined curls, and styling up to five times faster. A new approach to beauty-tech that combines professional performance with hair care.