September Beauty News
Chanel Appoints Lucia Pieroni Creative Makeup Director
Chanel announces the appointment of Lucia Pieroni as Creative Makeup Director. She will work alongside the Makeup Creation Studio reporting to Simona Cattaneo, President of Fragrance & Beauty. Lucia Pieroni said: “Being chosen to join CHANEL is a great honour. I am thrilled at the opportunity to share my artistic vision with this unrivalled creative team at such a particularly exciting juncture in Chanel’s journey. I am excited to work with the teams to bring to fruition a new chapter in makeup for this iconic brand.”
September Beauty News
YSL Beauty: YSL Beauty Block Party Takes Over Milan
After stops in Madrid, Mexico City and London, the global YSL Beauty Block Party format lands in Milan for Milan Fashion Week. The event chooses to explore the city’s most authentic, contemporary and edgy soul: a hidden courtyard tucked among Milan’s architecture transforms for one night into a meeting point between past and future, a perfect fusion of the atmosphere of 1980s/90s neighborhood social clubs and contemporary urban culture. Amid lived-in surfaces, music, pizza and the chance to try some of the maison’s newest and most iconic products, YSL Beauty brings to life a spontaneous celebration where beauty, fashion and creativity converse freely, revealing an unexpected side of Milan deeply tied to its own identity.
September Beauty News
Armani Beauty: Dolci Makeup Blush
Armani Beauty plays with a more indulgent, unprecedented side of its universe with Dolci Makeup Blush, a multi-use blush for cheeks and lips with a cream-to-powder texture that melts into the skin, leaving a soft-matte, pigmented finish that’s easy to build up, with wear lasting up to 12 hours. The range comes in five shades inspired by the world of gourmet treats (from Rose Blush to Cinnamon Blush, via Caramel, Apricot and Mauve), housed in a pocket-sized, collectible packaging scented with notes of pear and fig. An easy, sensorial product, ideal for anyone living life on the run who never gives up a touch of elegance.
September Beauty News
Augustinus Bader: The Overnight Restorative Cream
Augustinus Bader expands its nighttime offering with The Overnight Restorative Cream, formulated with Advanced TFC8® technology, an evolution of the brand’s proprietary complex designed to work in sync with skin’s circadian rhythm. The texture, light yet enveloping, aims to strengthen the skin barrier, reduce signs of fatigue and support the skin’s natural collagen production, so skin looks more toned and plumped on waking while fine lines and wrinkles are softened. Among its ingredients are rosehip, carob repair extract and a duo of polyglutamic and hyaluronic acid; it’s also vegan, fragrance-free and free from irritating ingredients, and comes housed in recyclable aluminum packaging for greater sustainability.
September Beauty News
Benefit Cosmetics: The New POREfessional Concealer
With an ironic tone and rom-com-inspired imagery, Benefit launches the new POREfessional Concealer, a multitasking concealer designed to deliver up to 24 hours of smoothing, hydrating coverage. The formula, made up of 76% skincare base enriched with hyaluronic acid, is waterproof and resists creasing and smudging: credit also goes to the trilobal-fiber cushion-tip applicator, designed for precise application that follows the contours of the face. Available in 35 shades, it can be paired with the POREfessional Foundation for a more complete, drama-free look.
September Beauty News
Biologique Recherche: Sérum Vivant
Drawing inspiration from the iconic Masque Vivant, Biologique Recherche introduces Sérum Vivant, a serum designed for adult skin prone to persistent blemishes and redness — a phenomenon that, according to studies conducted by the brand, affects two women in five after the age of 25. The formula focuses on microbiome science, combining yeast extracts as a postbiotic, inulin as a prebiotic and dendritic polylysine as a biomimetic active, to rebalance skin without compromising its tolerance. A gentle yet highly effective formula that progressively reduces blemishes, with a distinctive fragrance owed to the biological richness of its fermented extracts, always acting in respect of the skin.
September Beauty News
Goovi: The New Nude Secret Makeup Collection
The brand co-founded by Michelle Hunziker interprets the nude look as a contemporary attitude with Nude Secret, the new makeup collection designed to build an essential yet never boring look with just a few steps. Defined eyes, emphasized lips and a natural glow: to achieve this, the line includes two six-shade Eye Palettes in nude, versatile tones with a cream-to-powder formula and hyaluronic acid, a Baked Duo Blush & Highlighter enriched with argan oil, and the Lip Combo, made up of a lip pencil and Creamy lipstick, with the pencil made from 72% bio-based materials, for a sophisticated soft-touch finish. A series of must-haves designed to be “easy to wear, easy to love,” as the campaign’s tagline puts it, promising to unlock endless beauty-look possibilities with just a few products.
September Beauty News
ISDINCEUTICS: The Flavo-C Intense Serum
ISDIN raises the bar on anti-photoaging with Flavo-C Intense, a two-phase serum with 15% Vitamin C that promises to clinically correct nine signs of aging, leaving skin that, according to the brand’s tests, looks up to three years younger. At the heart of the formula is the Tri-Antiox Complex, combining three forms of Vitamin C (L-ascorbic acid, 3-O-ethyl ascorbic acid and ascorbyl tetraisopalmitate) capable of acting at different levels of the epidermis, boosted by three antioxidant boosters (Hinokitiol, Levulinic Acid and Tocopherol). The two-phase technology keeps the water and oil phases separate until the moment of application, preserving the stability of the active ingredient and elevating the sensorial experience through texture: for greater stability, precision and effectiveness.
Beauty News di Settembre
Kosas: Soulgazer Mascara Lights Up With Color
Kosas expands the range of its bestselling Soulgazer mascara with three new shades designed according to color theory to enhance the iris without overpowering it: Enigma (Blackened Blue), Bewitch (Night Violet) and Allure (Dark Brown) join the black Hypnotize, offering alternatives that can change the perception of the gaze. The formula remains the hybrid one that made the product famous: a mix of lengthening mascara and a lash-boosting peptide serum based on Myristoyl Pentapeptide-17, with a curved brush designed to separate and define every lash. For a gaze enhanced to the fullest.
September Beauty News
Sephora: The Quiet Hours Project
Sephora becomes the first beauty retailer to launch Quiet Hours globally, an initiative that, during specific time slots, lowers music volume, light intensity and sensory stimuli in Beauty Stores, designed for the neurodivergent community but capable of making the shopping experience more relaxing for everyone. In Italy the project will run from September 8th every Tuesday and Saturday from 10am to 12pm in all stores, with dimmed music and lighting, no fragrance diffused in the environment and limited stock handling. The initiative grew out of consultations with experts such as Open Inclusion and Purposeful Futures and comes after a pilot involving 32 stores across 8 markets, with results that convinced 90% of customers: for a more inclusive, welcoming shopping experience, for everyone.
September Beauty News
Guerlain: Abeille Royale Night-Taping Treatment and Midnight Secret
After fifteen years of research into honey-based skin repair, Guerlain opens a new chapter of the Abeille Royale line with two launches devoted to the night. Night-Taping Treatment is a night cream that combines an exclusive blend of three Black Bee honeys with patented Face-Taping technology, capable of turning mechanical tension applied to the skin into a biological signal that stimulates Piezo sensors, boosting collagen production. Midnight Secret, meanwhile, reinvents itself by focusing on the extended eye-contour area, where according to Guerlain experts 85% of fatigue signs concentrate, combining the same repairing honey with hyaluronic acid, caffeine and a vitamin C derivative. Night after night, skin appears to regain tone, contours look redefined and signs of aging appear visibly corrected.
September Beauty News
Huda Beauty x Cardi B: Ultra Snatched Collection
Huda Kattan and Cardi B join forces to create Ultra Snatched, a new take on Huda Beauty’s iconic Easy Bake collection that plays with pink and lilac tones designed to brighten, lift and blur the complexion. The line includes the Easy Bake Duos, ultra-fine loose powder wafers in the Cherry Lilac and Pink Ube combinations, and the Easy Bake Pressed in the new Pink Velvet Cookie and Ube Birthday Cake shades, both designed for a long-lasting airbrushed finish with no flashback in photos. A collaboration that celebrates the “snatched” aesthetic dear to both protagonists, blending strategic baking with high-impact luminosity.
September Beauty News
Aēsop: The Fragrant Fables Collection
Twenty years after launching its first fragrance, Aēsop opens a new chapter of its olfactory collection with Fragrant Fables, blending the brand’s expertise in blending raw essential oils with a longstanding devotion to literature. Each Eau de Parfum in the range (currently made up of twelve references, including the new Unforeseen Aer) pairs a “Radical Ingredient” — a single unfiltered botanical extract — with a “Fable Accord” that reconstructs an imagined aroma through three key notes; each fragrance is also accompanied by a short poem inspired by the ancient Greek fabulist Aesop, from whom the brand takes its name. The amber glass bottle, meanwhile, gets a refresh with a domed base, a basalt-inspired cap and a removable atomizer to make recycling easier. A true olfactory odyssey for adventurous noses and curious minds.
September Beauty News
Make Up For Ever: Artist Colorglow Lip Balm and the NMIXX Partnership
Make Up For Ever presents Artist Colorglow Lip Balm, a tinted balm that combines color, glow and treatment in a single step, available in ten shades ranging from glowy to glittery finishes, to suit every mood. The formula, enriched with hyaluronic acid, blueberry seed oil and peptides, promises softer, hydrated lips for up to 24 hours from the very first application. To celebrate the launch, the brand announced a partnership with NMIXX, one of today’s most influential K-pop girl groups, chosen for their ability to turn different individualities into an ever-evolving collective identity, in tune with the product’s playful, customizable spirit.
September Beauty News
Miamo: Tri-Retinoid Surge Resurfacing Serum
Miamo focuses on the concept of Skin Resurfacing with Tri-Retinoid Surge Resurfacing Serum, a multi-corrective night serum designed for deep wrinkles, dark spots, blemishes and loss of firmness. At the heart of the formula is the Tri-Retinoid Multi-Level System, combining three forms of vitamin A selected to act at different levels of the epidermis, balancing efficacy and tolerability, further enriched with ectoin, bisabolol, ginger extract and tocopherol. After 56 days of use, clinical tests report an improvement in elasticity of up to 11.48% and a reduction in wrinkle depth of 8.77%. With this launch, Miamo reaffirms its commitment to advanced dermocosmetic research, offering high-performance solutions geared toward skin wellbeing and longevity.
September Beauty News
Laneige: the Balance Mode Line
Laneige rethinks skincare for combination and oily skin with Balance Mode, a line that replaces the traditionally aggressive approach reserved for this skin type with a philosophy based on balancing sebum, hydration and the skin barrier. Its technological core is the Rice-inamide Complex (rice and niacinamide), paired with plant-derived rice ceramides. The three-step routine includes the Rice Foaming Deep Cleanser, a gel-to-mousse cleanser that reduces pore impurities by 99.4% after a single use; the Pore Polishing Peel-off Mask, with Aura Sponge Powder and a mix of salicylic acid and Rice Inositol; and the Shine Control Weightless Moisturizer, a fluid moisturizer boosted with Rose Peptide and ceramides, controlling shine for up to 8 hours. With Balance Mode, oily and combination skin finally finds its perfect balance!
September Beauty News
MAC Cosmetics: Milan Fashion Week Presence and the New Studio Radiance Skin Tint Stick
MAC Cosmetics renews its historic bond with fashion by creating the beauty looks for six Milan Fashion Week shows: Diesel, Onitsuka Tiger, Luisa Beccaria, Vivetta, Venerdì Pomeriggio and Taller Marmo. Center stage backstage is the new Studio Radiance Skin Tint Stick, a serum-textured skin tint offering light, buildable coverage with a natural “second-skin” finish and up to 24 hours of wear. The hybrid formula contains 73% skincare ingredients, including daikon radish seed and açaí extracts, and comes in 20 shades designed to resist sweat and humidity without weighing skin down. As Terry Barber, the brand’s Director of Makeup Artistry, explains, the inspiration comes from the ’90s, when skin looked cared-for but never overly made up, achieving “a base that enhances the skin without needing to layer product or complicate your routine.”
September Beauty News
Paula’s Choice: the New Pro-Collagen Peptide Plumping Intensive Moisturizer
Paula’s Choice expands its range of peptide-focused products with the Pro-Collagen Peptide Plumping Intensive Moisturizer, designed for dry, stressed skin. In this cream, the 3X Pro-Collagen Peptide Complex works alongside Moisture-Locking Lipid technology to deliver up to 120 hours of hydration, while red microalgae extract helps retain water in the skin’s surface layers. According to the brand’s clinical tests, after four weeks skin appears firmer and plumper, with a strengthened skin barrier in as little as 24 hours: ideal for dry, very dry or stressed skin, but also for anyone needing extra hydration and barrier support, to be applied as the final step of an evening skincare routine or whenever skin feels tight, dehydrated, less elastic and less soft.
The new product is also celebrated through a campaign starring actress Hannah Waddingham, a new milestone in the brand’s evolution across sport, entertainment and culture. “I’m truly thrilled to partner with Paula’s Choice to show that intensity can be something extraordinarily beautiful,” said Hannah Waddingham. “To me, being intense simply means being deeply passionate, genuinely caring about what you do, and not being afraid to fully show up. This campaign is a positive invitation to welcome that vibrant energy into our everyday lives.”
September Beauty News
Drunk Elephant: the New Kamo Triple-Peptide Cover Drops
Drunk Elephant launches Kamo Triple-Peptide Cover Drops, multifunctional complexion drops that promise imperceptible, fully customizable coverage: they can be used alone for full coverage, as a spot concealer, or mixed into your own moisturizer. The formula combines amino acid-coated pigments at 18%, which distribute color evenly and adapt to both water- and oil-based products, with a 4% peptide complex designed to improve skin firmness and elasticity over time. “Its effect improves skin firmness: every application helps make skin healthier and stronger,” said Tiffany Masterson, the brand’s founder.
September Beauty News
Dyson: The Innovative CameraJet Toothbrush
Dyson revolutionizes oral care with CameraJet™, the world’s first toothbrush equipped with a built-in camera and water flosser. A 100k-pixel microcamera with Gap Optical Targeting™ technology, powered by machine learning, scans 28 images per second to identify interdental gaps in real time and trigger a targeted jet of mouthwash within just 100 milliseconds. The project, the result of six years of development and 38 patents, also features variable sonic oscillation designed to keep bristles from getting stuck on teeth, an anti-gravity reservoir that works in any orientation, and a docking station that recharges and refills the device in three seconds. The system also connects to the MyDyson™ app, which lets users view cleaning in real time and receive personalized feedback. “We wanted to solve three fundamental problems: how to identify those gaps, how to remove plaque, and how to improve cleaning performance while brushing your teeth. By combining camera technology, machine learning, precision fluid dynamics, advanced brushing technologies, connectivity and WiFi, Dyson CameraJet™ introduces a completely new way of keeping your mouth healthy,” said James Dyson, the brand’s founder and chief engineer.
September Beauty News
MiiN Cosmetics: Advent Calendar 2026
Ahead of the Christmas countdown, MiiN Cosmetics presents its Advent Calendar 2026, a Gummy Bear-themed beauty case holding 24 surprises spanning skincare, haircare, makeup and accessories. The selection, which includes 14 full-size products, 6 deluxe sizes, two masks and two accessories, covers a complete ten-step Korean routine and includes six preview products not yet available on the market. Star ingredients include PDRN, Centella Asiatica, retinal, bakuchiol, niacinamide, caffeine and glutathione, while featured brands include Round Lab, Klairs, VT, By Wishtrend, Benton and Mixsoon, among others. MiiN Cosmetics thus confirms its role as Europe’s go-to destination for K-beauty, offering a calendar perfect for discovering the innovations shaping the future of K-beauty.
September Beauty News
Sephora Collection: It’s a Stretch Mascara
Sephora Collection expands its makeup line with It’s a Stretch – Volume & Length Tubing Mascara, designed to lengthen, add volume to and curl lashes 360°. The secret lies in the tubing formula, which wraps each lash in a mini tube that stretches without weighing it down, while the ball-tipped brush works lash by lash to prevent clumping. Wear lasts up to 24 hours without smudging and it’s easy to remove. The result? Visibly longer, fuller, more curled lashes, for an intense, defined look for any occasion.
September Beauty News
Typology: The Brand’s Debut in Italy
The Paris-based brand Typology, founded in 2019 by Ning Li, arrives in Italy exclusively on its official e-commerce site, bringing to the market a minimalist, transparent skincare philosophy: formulas with few ingredients, clearly explained, and a direct-to-consumer sales model to keep prices accessible. Certified B Corp since its founding and already an online leader in France, the brand builds its routines starting from a skin analysis developed with dermatologists that identifies 24 skin types. Among the products most representative of the brand’s philosophy are the D41 Face Cream with 9 ingredients, the T10 Tinted Serum with Vitamin C and Aloe Vera, and the L32 Illuminating Serum with 15% Vitamin C. The brand continues to expand its international presence, staying true to one solid principle: simplifying cosmetics without giving up rigor, effectiveness and transparency.
September Beauty News
RoC Skincare: The Renewal of the Even Tone Line
RoC Skincare renews its anti-spot offering with Even Tone, clinically tested and designed for autumn, the time of year when skin shows the effects of summer sun exposure in the form of hyperpigmentation. The line includes the Day/Night Anti-Dark Spot Cream, formulated with RoC Tranexamic Acid (capable of penetrating up to 10 layers deeper than the traditional version) and niacinamide, and the Eye Contour Cream, enriched with niacinamide and hexylresorcinol to reduce dark circles and discoloration in the eye area. All without ever forgetting year-round SPF application, essential according to the brand since UV rays are among the main factors responsible for the formation and worsening of dark spots.
September Beauty News
Prada Beauty: Wisteria Make-up Collection
Prada Beauty celebrates one of the Maison’s most iconic shades with the Wisteria Makeup Collection, reinterpreting the brand’s signature fashion-archive purple in a beauty key. The star is Prada Balm Wisteria Gleams, a new version of the iconic balm in a pastel lilac with micro-shimmer inspired by wisteria, featuring Micro-Blushing technology that reacts to lip pH for a customized color. The collection is completed by two new limited-edition shades of the Prada Touch blush (Wisteria and Violet) and the Prada Lines Durable Gliding Eye Pencil in the Glycine shade: all designed to offer new possibilities for personal expression, always with a touch of Prada’s unmistakable eccentricity.
September Beauty News
Dior: This Month’s Novelties Are Rouge Dior On Stage and Forever Primers
Dior unveils two September novelties signed by Peter Philips, the Maison’s Creative and Image Director of Makeup. Rouge Dior On Stage expands with two new products, Rouge Dior On Stage Matte and Rouge Dior On Stage Ink: the former an intense matte lipstick, the latter a liquid with a blurred effect and buildable intensity, both designed to make a matte finish a true style statement. Alongside them come the new Dior Forever Primers (Skin Veil and Velvet Veil, with a 4-in-1 formula and a luminous or matte-blur finish) and the invisible Forever On Set Powder, designed to complete a “camera-ready” routine and refine skin texture without weighing it down, working in perfect synergy with the Forever Skin Glow and Forever Skin Wear foundations.
September Beauty News
Yepoda: The Launch of the Advent Calendar 2026
Ahead of the holiday countdown, K-beauty brand Yepoda unveils its Advent Calendar 2026, housed in an exclusive hard-shell burgundy case designed to be reused even after the holidays. Behind its 24 windows are the brand’s great classics in full size, some travel-size items, limited-edition products (including a new fragrance and an exclusive sheet mask), and seven pieces of merchandise. “Gifting has always been a ritual for us, not just about what’s inside the box,” says Sander Joonyoung van Bladel, CEO of Yepoda. The Yepoda Advent Calendar 2026 is already available in limited quantities.
September Beauty News
Rituals Cosmetics: The Uukumwe Limited Edition Collection
Rituals Cosmetics looks ahead to winter with Uukumwe, the new limited-edition collection arriving in October. The name, which in the Namibian language means “unity” and “being together,” tells the story of a collection developed alongside the Ovawambo community and local creative talents (including artist Tuli Mekondjo and musician Shishani) to celebrate Namibia’s cultural heritage through ingredients such as marula oil, Namibian myrrh and ochre clay. The range includes shower foam, a warming body scrub, a two-phase oil, scented sticks, a body and hair mist and an illuminating balm, along with a dedicated eau de parfum. Part of the proceeds supports, through the brand’s 10% Profit Pledge program, organizations such as Tiny Miracles, War Child and Super Chill. “Created in collaboration with Namibian creative talents, Uukumwe expresses an authentic sense of warmth and care (…) With the Uukumwe Collection, wellbeing becomes an experience to be lived together,” said Lot van Rij, Rituals’ Executive Director of Innovation & Product Life Cycle Management.
September Beauty News
Benefit Cosmetics: Holiday Magic Comes to Beneville
Benefit Cosmetics unveils its new Holiday collection and invites us to pack our bags for “Beneville,” an imaginary holiday destination bursting with glamour and color. The lineup ranges from themed sets (such as BADgal Party Co., The POREfessional Pour and Rhythm & Beauty Radio) to statement gifts like The Benemart and the majestic The Hotel Beneville, an exclusive 24-day Advent Calendar packed with surprises including full-size, mini and collectible bestsellers. Between cult brow formulas, iconic bronzers like Hoola, illuminating blushes and the ever-present volumizing mascaras, the collection turns the gift-giving ritual into a pop, effervescent journey, designed to make the holiday look shine with irony and vibrancy.
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