March Beauty News
Sol de Janeiro: Jelly Perfume Balm
Sol de Janeiro presents Jelly Perfume Balm, the brand’s first solid perfume, designed to always carry the iconic Cheirosa fragrances in a practical and sensorial format. The balm, alcohol-free and made with the same perfume oils as the celebrated Perfume Mists, melts into the skin thanks to a soft and translucent jelly texture, releasing a concentrated fragrance that can last up to ten hours.
The twist-up stick format glides easily on the skin and allows for discreet touch-ups throughout the day. It can be used alone or layered with the brand’s body creams and perfume mists to intensify and prolong the scent. Jelly Perfume Balm is available in the three most beloved fragrances of the brand: Cheirosa 62, gourmand with pistachio, salted caramel and vanilla; Cheirosa 68, vibrant floral with Brazilian jasmine and pink dragon fruit; and Cheirosa 40, sensual with amber plum, jasmine and woody vanilla.
March Beauty News
Wilkinson Sword: The Renewed Quattro Line
Wilkinson Sword renews its historic Quattro line, presenting an updated version of men’s and women’s razors designed to reduce cuts, irritation and redness during shaving. More than twenty years after its first launch, the brand introduces integrated safety blades and a new ergonomic, self-standing handle, made with over 30% recycled materials.
The range includes the women’s razor Wilkinson Sword Intuition Quattro, featuring an oscillating head and non-slip grip for gentle hair removal even in the shower, and the men’s Quattro, combining four titanium and diamond-coated blades with a patented protective guard and an aloe vera lubricating strip for a precise and comfortable shave. The restyling is completed by more sustainable packaging, made from 90% FSC-certified recycled paper and fully recyclable.
March Beauty News
ISDIN: New Developments in Sun Protection
ISDIN expands its sun protection universe with new formulas and textures designed to accompany the outdoor lifestyle typical of the Mediterranean summer. Drawing on over fifty years of dermatological research, the brand introduces solutions that combine advanced protection, sensoriality and ease of use, transforming sun care into a daily skincare gesture.
Among the highlights is Fotoprotector Facial Mist SPF 50, an ultra-lightweight face mist that protects against UVA, UVB and blue light rays, hydrating and refreshing the skin even over make-up. The Fusion Water Magic SPF 50 range offers several variants — from a tinted version to a glow formula, through to repairing and sport versions — with an aqueous texture, Full Spectrum protection and antioxidant ingredients such as vitamin E and Mediterranean algae.
The collection is completed with targeted solutions for the body, hair and scalp, lips and children’s skin, as well as an after-sun line and the SunISDIN VitAox supplement, designed to support the skin’s defences from within. A comprehensive offering that reflects the brand’s scientific approach to daily sun protection.
March Beauty News
La Prairie: White Caviar Collection
La Prairie opens a new chapter of the White Caviar Collection, the illuminating and firming line that targets dark spots and skin discolouration through advances in cellular science. At the heart of the formulas are the Exclusive Cellular Complex™, caviar and advanced brightening molecules such as Thiamidol, designed to improve skin radiance and firmness by acting directly on the mechanisms of hyperpigmentation.
New to the collection is White Caviar Light Infusion Eye Serum, an illuminating and anti-puffiness eye contour serum that targets different types of dark circles — vascular, pigmentary and structural. The lightweight, fragrance-free oil-in-water formula helps reduce hyperpigmentation and improve the skin structure of the periocular area, delivering a visibly more open and luminous gaze from the very first application.
The White Caviar ritual is completed with Light Infusion Essence, Pearl Infusion and Light Infusion Cream, treatments that combine caviar, cellular complexes and brightening actives to promote more even, firm skin capable of reflecting light in a multidimensional way.
March Beauty News
Editions de Parfums Frédéric Malle: Contre-Jour
Éditions de Parfums Frédéric Malle presents Contre-Jour, a new olfactory creation by master perfumer Annick Ménardo. Conceived as a fragrance built on contrast, it plays between light and shadow, delicacy and intensity, embodying an idea of perfumery free from definitions and conventions. Inspired by the Mediterranean helichrysum flower, known for its golden colour and extraordinary longevity, the composition revolves around an olfactory triptych: the absolute of spiced and warm helichrysum, a dark and rebellious rose that lends depth to the fragrance, and a creamy base of sandalwood that harmonises the whole with a lingering trail. With Contre-Jour, the maison celebrates an expressive and bold perfumery, designed for those who reject labels and live in the nuance between opposites. The fragrance is available in 100 ml, 50 ml and 10 ml travel formats.
March Beauty News
Valentino Beauty: Lash Folie Mascara
Valentino Beauty presents Lash Folie, the new all-in-one mascara designed to deliver immediate volume and an intense look with an extra-black finish. Inspired by the Maison’s couture mastery in silhouette and proportion, it promises volume, curl and definition from the very first coat, with a modulable result ranging from a natural to a bolder effect.
The formula, developed to offer up to 200% more volume without clumping, combines a high concentration of black mineral pigments with ultra-resistant polymers that envelop lashes in an intense, long-lasting film. The result is a defined and deep gaze, with a lightweight and flexible texture also suitable for sensitive eyes. Completing the mascara is an extra-soft fibre brush with wavy bristles and a wide diameter, designed to separate and lengthen lashes from root to tip. All housed in ivory packaging with golden details and a semi-matte V logo, in perfect couture style.
March Beauty News
Dior: New Demaquillants D-Line
Following the success of the Mousse OFF/ON, Dior renews its cleansing line with the arrival of the new Huile OFF/ON. Conceived as the first step in double cleansing, this cleansing oil removes make-up effectively, thanks to a blend of precious oils. Its rich and soft texture nourishes the skin and protects the skin barrier.
Not only new arrivals: Le Bifase OFF/ON and L’Eau Micellaire OFF/ON also return, both in new formulations and with refreshed packaging. Le Bifase OFF/ON is ideal for waterproof eye make-up, with 80% more oils than the previous version, to respect the delicacy of the eye contour and strengthen lashes. L’Eau Micellaire OFF/ON, meanwhile, offers enhanced cleansing action thanks to a new surfactant. Super hydrating, it maintains the skin’s pH and completes the cleansing routine with gentleness and effectiveness.
March Beauty News
Dyson: Glass Hair 2.0
Glass hair returns in a 2026 key: farewell to the lacquered effect, welcome authentic shine and healthy hair. Dyson Beauty makes it possible to achieve ultra-smooth and brilliant locks, without excessive heat or weightening silicones.
How to
- Perfect straightness with the Dyson Airstrait™ straightening dryer, which dries and straightens hair simultaneously.
- Nourish and protect with Dyson Omega™ Spray Conditioner, which detangles and seals the cuticle.
- Extra shine with Dyson Omega™ Moisturising Oil, for a luminous wet look without weighing hair down.
- Daily care with Dyson Amino™ foam, which strengthens roots and scalp.
The result? Strong, silky and mirror-like hair, straight from home.
March Beauty News
Doubleum: Beauty Blend Cup
Doubleum by Manuele Mameli launches the Beauty BlendCup, an ultra-soft teardrop sponge designed for those seeking a flawless make-up without compromise. Thanks to its fine tip for detail work and wide base for full-coverage application, it allows foundation, concealer and cream products to be applied evenly, with no streaks.
Also ideal for contouring, blush and bronzer, the Beauty BlendCup delivers a professional result straight at home. For a luminous and natural effect, it is recommended to dampen it slightly before use and to gently pat the product onto the skin. The sponge should be cleaned with Doubleum Brush Soap and left to dry in its original packaging, designed to preserve its shape and longevity over time.
March Beauty News
Darling: Cloud Drop SPF50
DARLING presents CLOUD DROP SPF50, the new “skincare-first” SPF designed for contemporary skin. This all-in-one product combines broad-spectrum SPF50 sun protection, intense hydration and skin barrier support, transforming daily protection into a lightweight and sensorial gesture. The ultra-fluid formula is enriched with seven molecular weights of Hyaluronic Acid for multi-level hydration, Ectoin to counter oxidative stress, and a complex of prebiotic Beta-Glucan and α-Glucan to strengthen the skin barrier and microbiome balance. Niacinamide evens skin tone and refines texture, delivering radiance day after day. Fragrance-free and dermatologically tested on sensitive skin, CLOUD DROP SPF50 absorbs immediately with no residue, ideal as the final step of a skincare routine or as a make-up base.
March Beauty News
Aesop: Resolute Facial Concentrate
Aesop presents Resolute Facial Concentrate, the new oil serum that marks a turning point in the brand’s facial skincare line. The first Aesop product to contain a retinoid, it was developed after ten years of research to ensure efficacy, tolerability and sensorial pleasure.
At the heart of the formula is Hydroxypinacolone Retinoate (HPR), a sophisticated retinoid that stimulates skin renewal and strengthens the skin with minimal risk of irritation. Combined with Squalane and Atlas Cedar, it reinforces the skin barrier and supports the skin, leaving it smoother, more even and resilient over time. Enriched with botanical oils such as Sea Fennel, the serum has a rich yet easily absorbable oil-serum texture. It is recommended to apply 3–5 drops on cleansed skin in the evening, always incorporating sun protection during the day. For those approaching retinoids for the first time, gradual use is advised. A new chapter in the Aesop facial line, uniting science, nature and sensorial pleasure for stronger and more resilient skin every day.
March Beauty News
Sephora: New Brands Arriving
Merit
From 16 March 2026, the American cosmetics brand MERIT, known for its minimalism and intuitive approach to beauty, arrives in Italy and Europe exclusively at Sephora. Founded in 2021 in Los Angeles, MERIT aims to simplify the daily routine with essential, effective and tolerable products even for the most sensitive skin. Among the most iconic products are The Minimalist, the versatile concealer available in 30 shades, and The Uniform SPF50, a tinted fluid in 15 shades. The Great Skin™ skincare line offers serums, moisturisers and cleansers enriched with peptides, hyaluronic acid and niacinamide, designed to improve firmness, radiance and hydration. Make-up, lip products, mascara and brushes complete the range, conceived for a simple, intuitive and sensorially pleasurable approach.
Aestura
Exclusively at Sephora, Aestura brings to Italy the scientific and dermocosmetological approach of K-beauty, focusing on the balance and strengthening of the skin barrier. Iconic products such as Atobarrier 365 Cream and Atobarrier 365 Serum hydrate, soothe and protect sensitive and dry skin, while cleansers and lotions complete effective yet minimalist routines. The collection is characterised by lightweight textures and immediate absorption, without invasive fragrances, perfect for those seeking visible results and daily comfort.
Phlur
From 22 June, PHLUR arrives exclusively at Sephora with an innovative concept: fragrance as a form of personal expression and “olfactory wardrobe“. The line includes iconic Eau de Parfum such as Vanilla Skin, Missing Person and Cherry Stem, as well as hair & body mist and body oils, all designed for layering. The fragrances range from gourmand and fruity notes to woody and floral nuances, to create unique and modulable olfactory experiences. Deodorants and gift sets complete the range, conceived for those who wish to interpret every moment of the day with a different, yet always sophisticated and personal fragrance.
March Beauty News
Laneige: Juicepop Box Lip Tint
Laneige presents JuicePop Box Lip Tint, the new music-inspired lip tint that combines 12 hours of intense colour and hydration. The pop packaging, with a practical ring handle, is designed to carry it everywhere for quick touch-ups on the go. The formula, enriched with Water-Oil Remix Technology and ceramides, glides like a serum on the lips, nourishing and protecting them from dryness, while the “lip-hugging” applicator perfectly follows the lip contour for an even application. The collection offers eight shades, from delicate nudes to the most vivid reds, to choose according to the mood of the day.
March Beauty News
L’Occitane: Amande Sublime
Amande Sublime, a new expression of the historic Mandorla line, envelops the skin in a unique sensorial experience, combining hydration, softness and an irresistible scent. The Souplesse Oil improves skin elasticity and reduces stretch marks, while the Shimmering Body Oil delivers an immediate, lightweight and silky luminous veil. To scent and pamper body and hair, the Perfumed Spray diffuses gourmand notes of almond and vanilla, evoking the golden warmth of summer. The Pâte Délice scrub gently exfoliates, leaving skin soft and smooth, while the Concentré de Lait and Body Balm blend creamy and velvety textures for an all-day softness. Cleansing becomes a true ritual thanks to the Shower Oil and Exfoliating Shower Gel, which cleanse and nourish the skin, while the Exfoliating Soap gently removes dead cells. Even hands receive their treat with the Hand Cream, which hydrates, softens cuticles and nails and leaves skin protected and radiant. Finally, the Voile de Lait lotion completes the routine, firming and smoothing with a delicate fresh almond fragrance. Every product in the line unites Provençal natural ingredients with precious textures, for skin that is nourished, scented and visibly more beautiful.
March Beauty News
Gisou: Honey Milk Active Repair Leave-In Conditioner
As light as milk yet as nourishing as honey, the Honey Milk Active Repair Leave-In Conditioner Mist is Gisou’s new post-shower treatment that hydrates, detangles and protects in a single step. The ultra-fine mist does not weigh hair down or leave residue, and thermal protection up to 230°C makes it perfect before blow-drying or straightening. The formula combines Mirsalehi Honey, hydrolysed milk proteins and ceramides to repair the hair fibre from within. The results? Twelve times easier detangling, hair 92% softer and up to three days of frizz control. It also works as an overnight treatment: simply mist it onto dry hair, braid it and leave it to work until morning.
March Beauty News
Lancôme: New Global Ambassador Vanessa Kirby
Lancôme welcomes Vanessa Kirby as its new Global Ambassador. The British actress, BAFTA winner, Oscar nominee and recognised face from productions such as The Crown, Pieces of a Woman and Ridley Scott’s Napoleon, embodies the authentic optimism and sophisticated femininity that have always distinguished the brand. “Lancôme represents self-confidence, resilience and the courage to be oneself,” the actress declared, joining a family of ambassadors that includes Julia Roberts, Olivia Rodrigo and Aya Nakamura.
March Beauty News
Shu Uemura: Ultime8 All-In-One Cleansing Oil
One unit sold every six seconds, number one in the skincare/cleansing segment in seven Asian markets: Ultime8 by Shu Uemura is one of those products where the numbers speak for themselves. The all-in-one cleansing oil, born in 1967 from the founder’s “skin-first” vision, combines nano-micelle technology and organic Tsubaki oil from Toshima island to remove make-up and impurities with gentleness, nourish the skin and enhance the absorption of subsequent treatments by up to 2.2 times. The formula is 99% biodegradable and the packaging 100% recyclable.
March Beauty News
Laboratoire SVR: Fluide [C20] Biotic
Laboratoire SVR renews one of its iconic formulas and launches Fluide [C20] Biotic, an ultra-lightweight serum with 20% stabilised Vitamin C designed to reactivate the radiance of dull and tired skin. At the heart of the formula lies a precise scientific approach: stimulating ATP production, the cellular energy molecule that already begins to slow from the age of 25, with measured results of +138% cellular energy after just 24 hours. The Biotic complex — hyaluronic acid, pasteurised probiotics and an aquaporin booster — completes the action with deep hydration and skin barrier reinforcement. Suitable for sensitive skin and pregnant women, it comes in a practical recyclable airless bottle that protects Vitamin C from oxidation.
March Beauty News
La Bonne Brosse: The New CAIR Line
Paola Malaspina brings to Italy in exclusive the CAIR line, the new haircare collection by La Bonne Brosse, the French brand that has placed brushing back at the centre of the beauty routine. The name is a blend of Care and Hair, and the project is wholly contained in that synthesis: treating hair with the same scientific attention dedicated to facial skin. Formulated in France with South Korean inspiration, the formulas contain over 95% natural ingredients. Water has been replaced by rice water, bamboo water and grape water; hyper-active biofermentation activates plant extracts; and actives typical of skincare — hyaluronic acid, caffeine, prebiotics, pollustop — are used in unprecedented concentrations for hair care. The CAIR line consists of six products: a pre-routine repairing mask based on plant collagen, a refillable fortifying scalp serum, a super-concentrated active water shampoo, a rinse-free detangling mist to replace traditional conditioner, a leave-in beauty cream that acts on the hair fibre like a facial treatment, and a protective anti-UV oil. All available with refill.
March Beauty News
Make Up For Ever: Aqua Resist Color Pencil & Volume Artist Mascara
Make Up For Ever expands its eye make-up offering with two new products designed to combine professional performance and creative freedom. Aqua Resist Color Pencil is a multifunctional pencil that can be used as an eyeliner, on the waterline or as an eyeshadow, with a waterproof long-lasting formula up to 24 hours, no-transfer and smudge-proof. Available in 16 shades and four finishes — matte, shimmer, glitter and metallic — it allows the creation of graphic, intense or blended looks with maximum precision. Completing the launch, Volume Artist Mascara, designed to build lash volume coat by coat thanks to a modulable formula and a custom anti-clump brush that defines and amplifies the gaze with an ultra-saturated black. Two versatile tools that confirm the brand’s approach: offering high-performance products designed to transform every look into a personal expression.
March Beauty News
Chanel Beauty: Rouge Allure Velvet, Limited Edition
Chanel celebrates the charm of perfect encounters with Rouge Allure Velvet Limited Edition, a collection that places the play of perfect pairings at its centre. In its iconic case with its unmistakable click, the velvety lipstick with a luminous matte finish is paired with Le Crayon Lèvres, creating a duo designed to define and enhance lips with precision and intensity. The new limited edition shades — from Premier Pas to See You at 5 — evoke appointments, emotions and memorable moments, while the pairing of pencil and lipstick builds sophisticated and contemporary looks. An invitation to transform every make-up look into a story of complicity, where colour, texture and style meet to create an ever-changing allure.
March Beauty News
Miu Miu: Fleur de Lait
Miu Miu signs a new olfactory escape with Fleur de Lait, a solar and gourmand fragrance that captures the lightness of a tropical summer. Created by master perfumer Daniela Andrier, the composition reinterprets florality in a creamy and luminous way: a succulent opening of ripe mango introduces a delicate heart of osmanthus with velvety apricot nuances, while in the base coconut milk envelops the skin with a sensual softness, enriched by a whisper of amber woods. The result is a fragrance that evokes the warmth of the sun on the skin and the pleasure of a sweet escape. Housing it, the bottle echoes the Maison’s iconic codes: milk-white matte glass with matelassé texture and the unmistakable blue cap inspired by Miu Miu paillettes.
March Beauty News
Kayali: New Entries in the Eden Collection
KAYALI ignites joy with two new fruity-floral fragrances from the Eden collection: Eden Sweet Peach | 35 and Eden Plush Pear | 23. Inspired by nostalgia and happiness, the two creations celebrate lightness and fun: the first bursts with juicy notes of peach and red apple, blending into a heart of frangipani and delicate flowers, while the second wraps with soft pear, gardenia and creamy vanilla, evoking sweet memories and carefree moments. Both are housed in lacquered diamond-shaped bottles that reflect the luminosity and playful character of the fragrances. Available globally from 20 March 2026, they offer a feel-good olfactory experience that invites the creation of one’s personal “mood”, making every spritz a gesture of happiness and indulgence.
March Beauty News
Huda Beauty: Easy Bake Matcha Milk Cake
Huda Beauty launches Easy Bake Matcha Milk Cake, a limited edition of the celebrated Easy Bake Loose Baking & Setting Powder, designed to correct redness and illuminate the complexion. Ideal for fair to medium skin tones, it combines an illuminating core in the shade cherry blossom with a corrective matcha-coloured exterior, neutralising redness and evening out skin tone in a single step. The lightweight formula guarantees up to 18 hours of wear, a soft-focus effect that minimises pores and a flawless, freshly photoshopped finish.
March Beauty News
Prada Beauty: Prada Touch
Prada Beauty opens a new chapter in its avant-garde vision with the launch of Prada Touch, a multi-use cream-to-powder blush that merges high performance with sensorial appeal. Designed to encourage a spontaneous approach to makeup, the formula combines the blendability of a cream with the staying power of a powder, melting into the skin to create a luminous, soft-matte veil of color that can be layered and applied on cheeks, eyes, and lips for monochromatic looks or more intense effects. Housed in a compact inspired by the house’s iconic triangle—stackable and designed to be carried everywhere—Prada Touch comes in eight versatile shades enriched with raspberry extract to enhance comfort and radiance. Embodying this new phase of creative experimentation is the brand’s first Global Beauty Ambassador, Bella Hadid, who fronts the campaign for the launch.
What do you think?