During the Milan Fashion Week, we have seen beauty, elegance, originality and creativity walking on the runways. But we have also noticed that those who work in this field have the same goal: to improve the world in which we live in by defending and spreading the values of sustainability.
The first Green Carpet Fashion Award Italia, held at La Scala Theatre, was organized by the “Camera Nazionale della Moda” in collaboration with Eco-Age in order to reward those who fight to carry on this social responsibility, proposing innovative and sustainable solutions, and to emphasize once again the importance of respecting both the environment and human rights.
The symbol of the evening was the pomegranate. Indeed, the prizes given to the winners, designed by Chopard, were pomegranate shaped and also the location’s decorations recalled the fruit. Livia Firth and Carlo Capasa, organizers of the event, emphasized since the beginning of the event how much work there is still to be done despite the hope and the goals reached so far, “because a better world is possible, and the fashion industry has the power to drive this change.”
Many influential personalities attended the delivery of the 12 prizes, and it was Livia herself who wanted them to participate: “Stars are very important: they represent role models, showing to millions of followers how fashion can be ecological, and also beautiful. We want to shake people’s attention and show how the clothes are really made, the commitment that they hide.” Among the various winners there were Pierpaolo Piccioli and the dressmakers of Maison Valentino for the Art of Craftsmanship, Giorgio Armani, Miuccia Prada, Pierpaolo Picciolo again and Alessandro Michele for the research in terms of sustainability, Tom Ford as the Best International Designer supporting the Made in Italy while Orang Fiber and New Life won the award for Technology and innovation.
However, the real winners of the evening were the looks of the guests, which have shown how it is possible to be elegant wearing clothes obtained from waste materials or produced in a sustainable way: things that never go out of fashion are indeed the respect of the environment and our attempts to leave to the next generations a better world than the one that we have found.
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Green Carpet Fashion Awards
Gisele Bundchen – Stella McCartney
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Awarded for her commitment to the Amazon Forest with the Vogue Eco Laureate Award, the top-model has flaunted a long green dress by Stella McCartney, made with the viscose obtained from Swedish forests certified as sustainable. The processing of materials was carried out first in Germany and then in Italy: this means that the complete process is traceable and certified.
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Green Carpet Fashion Awards
Calu Rivero – Laura Strambi
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The fabrics used for the realization of the dress worn by the actress are Italian silk and Newlife jacquard, a polyester completely recycled and produced in Italy to reduce CO2 emissions and save energy.
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Green Carpet Fashion Awards
Dakota Johnson – Gucci
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The actress chose a black dress made of organic silk and tulle, decorated with recycled Swarovski crystals. The silk strap, the recycled plastic shoes and the RJC-COC Gold details are also certified as sustainable.
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Green Carpet Fashion Awards
Elsa Hosk – Alberta Ferretti
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The red dress of the model was made with organic georgette silk and produced in a lab in Como which has more than a century of experience in the field. The lace details of the skirt were made from waste materials and hand-dyed, while the zippers were reused by old models: doing so, there is no waste.
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Green Carpet Fashion Awards
Livia Firth – Capucci
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The godmother and organizer of the evening wore a spectacular dress by Capucci, made in the 1992 by the stylist on occasion of an exhibition in Berlin.
