Nadiia Shapoval is a girl boss from Ukraine: model, stylist, dj and artisan, she believes in the power of creativity and purity that, in her opinion, is fully represented by Japanese fashion.
Nice to meet you, I am: Nadiia Shapoval, freelance stylist and founder of the brand Nadiia that operates across platforms, ranging from craftsmanship to small scale production in the fields of visual arts and fashion.
Location: Between Kyiv (Ukraine), where I was born and took my first steps in styling, and Athens (Greece), where I live with my husband. Milan also represents a big part of my life. I used to work there as a model for three years in my early twenties and then I finished my master degree at the Istituto Marangoni. Now I come back to this city very often to look for inspiration.
Trend: I would say that I really like Japanese fashion. I like the way they wear clothes, the simplicity and purity of combining things.
#Inspo: I was always inspired by Yohji Yamamoto and the way he creates the story of his collections. It is a modest and strong story. His black things look feminine and chic.
Styling Tip: Don’t be afraid of creative things from brands such as Comme des Garcons or Junya Watanabe, those things will always be in your wardrobe. They will never go out of fashion.
“I like the way they wear clothes, the simplicity and purity of combining things.”
My Favorite Way to Wear it: I like to wear Yohji kimonos with Margiela boots, or Issey Miyake dresses under big coats.
Trendspotting: I think that a lot of celebrities are embracing this style. I don’t think that a lot of people should be involved in this trend. I really want to keep it more as a “private style club,” so people all over the world will always recognize each other.
Your Favorite Fashion Book: “Fairy tale life” by Alyona Doletskaya.
Your Fashion Superpower: To find the inspiration in everything I see around me and everyone I meet throughout my life.