Logomania is one of the hottest trends right now! But its story started many years ago… Alessandra Pellegrino, deputy editor in chief of Glamour Italia, tells us something more about this trend.
Nice to meet you, I am…: Alessandra Pellegrino, deputy editor in chief for Glamour Italia.
Trend: slogan and logomania. The “Fashion Writings”.
In fashion, there is a growing desire to tell and to express ourselves.
#Inspo: At the beginning, there was the lettering on Katharine Hamnett’s t-shirts. During the ’80s, these t-shirts became famous thanks to a unique testimonial, George Michael, who flaunted them on stage in all his glory. Then, fashion fell in love with lettering, as well as the logo. Today, it’s more present than ever. From Maria Grazia Chiuri’s neo-feminist slogans for Dior to the lettering that was everywhere during the Spring/Summer ‘18 catwalks, a symptom of the fact that nowadays, in fashion, there is a growing desire to tell and to express ourselves.
Styling Tip: The T-shirt with a message (whether it’s about fashion or not) and with the logo in plain sight works for everything, but I prefer to match it with jeans, men’s blazer and a pair of décolleté. It never goes out of style. If you aim for a lettering’s total look, then, good luck. Don’t overdo it with pop accessories, focus on neutral nuances instead. And always wear a nice smile: it never hurts.
My favorite way to wear it: With an oversize Blazer, my favorite jeans, and pumps with midi heels.
Trend spotting: This trend is perfect for all those people who want to expose themselves without fear.
The perfect dress code doesn’t exist.
There is only “our” style.
Your favorite Fashion book: As my first choice, the “Fashion” essay by the German sociologist Georg Simmel (1895). I recommend it to anyone who wants to work in fashion because culture and knowledge are the basis of this work. Number two, I put “The fashion system” by the French essayist and semiologist Roland Barthes (1967). His observations on the social meanings of clothing and customs are the heart of contemporary fashion.
Steal Style: Marlene Dietrich. No one better than she has been able to play ambiguity and sensuality with such a transgressive and magnetic swagger. Those perfect men’s suits (first the tuxedo), the fur stoles, the long gloves, the thin eyebrows… A Diva with the capital D. In Marlene lived androgyny, passion, and feminine emancipation. Today she would be here with all of us to protest, with elegance and reserve, at the Women’s March.
Your fashion superpower: Irony, never taking myself too seriously. And then, there’s the mistake. I hate to strictly follow the rules of a flawless and perfect look. When I think about an outfit, I always end up adding an accessory, a detail or a color that has nothing to do with it. How boring would it be to be all similar, like the mannequins you see at the mall. The perfect dress code doesn’t exist. There is only “our” style.