We firmly believe that exterior and interior beauty go hand in hand.
But, above all, we firmly believe that beauty is a state of mind, a thought, a subjective expression that knows no standards, limits, or barriers. Beauty is us for what we are, “simply”.
On an occasion like Milan Fashion Week, this mantra quietly wonders through the backstages of the various shows: inside the ADI Design Museum, Milano Moda Graduate opens the ball aka the fashion calendar of the SS23 season, with Sunday Riley as the skincare partner, that, with its steps and products, reminds us that self-care is an essential wellness ritual, even in an ethical moment like that of show prep. “Simply”, again.
Milano Moda Graduate, now in its eighth edition, is the appointment fixed by the Camera Nazionale della Moda Italiana to celebrate and promote on a national and international level the excellence of Italian fashion schools: therefore, young talents, new signatures in the field coming about with a bag full of ideas, projects, and models to conquer the fashion of the future. A backstage that’s maybe different in its intentions, but still noteworthy to quietly peep the signature styles we should keep an eye on right away.
The first step to highlight the idea of beauty of these students is skincare; “simply”, perhaps we can say in this case, too, but in the sense of “simply essential”, to prep the skin for the makeup that’s coming next and give a new glow to every single face. In charge of this step, when everything is yet to begin, there’s Sunday Riley: the brand founded by Sunday Riley offers skincare that combines science and natural ingredients, with products formulated for all kinds of skin and needs, sharing one goal, that of emphasizing skin’s natural brightness.
The brand’s claim is enough to suggest that the keyword of this skincare backstage is “glow”. Wondering how to get it? You only need to follow a few steps… Simply, just like that.