Salvatore Ferragamo F/W20: The Charisma of Female Archetypes

The queen, the mother, the lover, the huntress, the mystic, the maiden and the sage.
Virginia Woolf, Nancy Pelosi, Sharon Stone, Michelle Obama.

These are the archetypes narrated by Salvatore Ferragamo’s strong and determined woman for the F/W20 through a series of woven leather looks, pinstripe dresses and embroideries inspired by the brand’s archives that are the apotheosis of the versatile and multifaceted femininity.

SALVATORE FERRAGAMO F/W20

MOODBOARD

A careful selection of the materials and a predilection for simplicity are the elements that distinguish the Ferragamo collection designed by Paul Andrew, who brings to the runway both looks with male tones and others representative of the more sophisticated and feminine seduction. The protagonists are the leather and the knitwear, which express a fluid modernity, enveloping the body in soft and elegant shapes.

FERRAGAMO F/W20

OUR FAVORITE LOOKS

The palette mirrors the typical colors of the brand (leather, green, gray and burgundy), which we find on coats, suits, oversize sweaters, denim or monochrome looks and on dresses with gritty cuts. Recurring details include fringes, golden threads, stripes and prints inspired by Ferragamo’s archive. The bags are a must: from the new models of Trifolio and Studio Bag to the meticulously decorated carry-on bags, while for the shoes we find woven sandals, different models of Viva and high boots paired with their respective look.

SALVATORE FERRAGAMO F/W20

BEAUTY

The makeup for the show, created by Fara Homidi for MAC Cosmetics, is characterized by a minimal allure, with structured lips to give strength to the look. The base, hydrated with Fix Magic Radiance and Complete Comfort Skin, was left without foundation, and only the small imperfections were covered. The lips were treated with a scrub and hydrated with Lip Conditioner before applying the Lip Pencil in Stone to define the lip line, which was then blended towards the inside. Lastly, a combination of Powder Kiss Liquid Lipcolor in Date Maker and Mull It Over was tapped on the lips to emphasize the natural effect, then a veil of Lip Conditioner was applied for total hydration. Eyebrows were defined with the Brow Set and then brushed up.

The hair, curated by Jimmy Paul and Alessandro Squarza for Sebastian Professional, is characterized by the “beautify” textures without forcing it, where the straight and curls were slightly fixed back to enhance them. The key products to achieve this result were the Molding Mud (for a glamorous, but not wet, beach waves effect) and the Re-Shaper lacquer, which is long-lasting.