It has been known for ages that the relation between art and fashion is based on a constant sharing of ideas and inspirations that influence each other. Especially now, this relationship has become so much closer that these two “worlds” just mix together. For instance, the iconic French brand Louis Vuitton has strengthen its relationship with the world of art, establishing original collaborations with many artists of the contemporary scene, such as Stephen Sprouse, Takashi Murakami, Richard Prince, Yakov Kusama, Cindy Sherman and Jeff Koons.
Known for his ironic, cheerful, fancy, provocative and kitsch art, Jeff Koons has become one of the most influential “pop” artists of the contemporary scene thanks to his huge works and installations which represent inflatable flowers, balloonsanimals and cartoon characters.
The project, called “Koons Master”, started in March 2017 with the launch of the first capsule collection, which depicted, on the French purses, the works of some of the most important artists in art history. We are talking about: The Mona Lisa by Leonardo, The Tiger Hunt by Rubens, A Cornfield with Cypress by Van Gogh (QUI LINK A MOSTRA VAN GOGH) and Mars, Venus and Cupid by Tiziano.
After having triggered contrasting opinions in the world of art and in the fashion industry because of this first collaboration, Louis Vuitton decided to collaborate again with Koons, launching the upcoming (October 27th) second capsule collection called “Master II” made of purses and new accessorizes, such as keychains and scarves.
This new collection gets inspirations from a second series of paintings which have an incredible artistic and cultural value, such as The Lying Girl by François Boucher; Te Nave Nave Fenua by Paul Gauguin; Luncheon in the grass by Edouard Manet; Water Lilies by Claude Monet; The Triumph of Pan by Nicolas Poussin (exclusively for the Maison Louis Vuitton Vendôme) and Ancient Rome by J.W. Turner.
All artists who Koons admires a lot. “They are part of my cultural DNA,” he pointed out. “When somebody walks down the street with this bag, or sits in a cafe with this bag, it’s communicating his/her love for humanity”. Finally, what makes unique the collection are the new version of Monogram motifs revisited (for the first time in the Maison’s history) with the initials of the artist and a charm representing an inflatable bunny along with the biography and the portrait of the painter whom the pictures is referred to.
The muses of the collection are the beautiful actresses Léa Seydoux and Alicia Vikander.
The latest muse is Swedish actress Alicia Vikander. After having won the Oscar thanks to her role as supporting actress in “The Danish Girl” (2016), she has officially become the new testimonial of the French label during the summer 2016 with the campaign realized to launch the “Twist” collection. Starring with Jeff Koons in the past campaign which featured the first capsule collection, now she is the protagonist of the “Cruise” 2017 collection and of the campaign “The spirit of Travel” together with American actress Michelle Williams.
Léa is now the testimonal of Masters II. Admired for her intriguing nature and for her strong personality, Léa has been the brand’s testimonial since January 2016: “I’m honored to be the symbol of the French elegance promoted by a legendary Maison whose name is famous all around the world. I extremely admire the work of Nicolas Ghesquière, full of modernity and innovating thinking”.
A tribute to art history and an ode to contemporary art…we look forward to see the result of this amazing collaboration which matches art with fashion.
