We are still in August but, because of the heat of these days that urges us to seek the idea of refreshing or simply thanks to our passion and interest in fashion, something is already pushing us towards the next fall/winter season: We are specifically talking about the presentations of the fashion video campaigns that are invading our social media and that the brands are now proposing so that we can immerse ourselves in the trends, styles and protagonists of the next season (not only intended as a time of the year, therefore!).
There are so many videos worthy of note, all different and particular among them for one or more reasons: we have selected 7 that, we are sure, will capture your attention for the originality and for the unique way of illustrate the features, the clothes and the iconic accessories of each brand. But one can also find an element that binds them together: a clue? Start with the V and ends for Intage… We are talking about the general presentation of the footage and images: a vintage, browsed or blurred, common characteristic that brings us back in time. It is true therefore: “Fashion passes, style remains” and, it would be added, this style takes the name of: Vintage… Good vision!
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Fashion Video Campaigns Fall/Winter 2017/18
Gucci Pre-Fall 2017 Campaign: Soul Scene – The Director’s Cut
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Photography: Glen Luchford
Stilist: Alessandro Michele
Art director: Chris Simmonds
It is time to go back to dance steps in the 60s/70s, which inspired this video: in particular, it refers to the photographs of Malick Sidibé, who in those decades capture the culture, the fun and the spirit of the young African Community in England. The desire of freedom and spontaneity, of having fun while listening to good music and dancing, are the heart of Gucci’s autumn 2017 campaign together, of course, with the iconic pieces of its latest collection.
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Fashion Video Campaigns
Zara Woman Campaign | Autumn Winter 2017
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Photography: Steven Meisel
Stilist: Karl Templer
Art director: Fabien Baron
A video from the dark soul just like the showcased pieces that, just like the color black, are timeless. An idea of Classic rock therefore pervades the next collection of Zara that is presented at its best thanks to the ability of Steven Meisel to dwell on the details and the peculiarities that make each garment unique, and for this reason necessary in our wardrobe, if we still do not possess a similar one!
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Fashion Video Campaigns
Dior Ready-to-Wear Autumn-Winter 2017-18 Campaign
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Photography: Fabien Baron
There is traffic in this video: traffic between the models that meet and cross, between clothes that are glimpsed or that are taken in detail, among the iconic accessories designed by Maria Grazia Chiuri and among the different vibes. A female video, with a squad of models, for a female audience that wants to express, through the most famous pieces of the brand, their femininity and their individuality.
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Fashion Video Campaigns
Miu Miu F/W 2017 Campaign Film
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Photography Alasdair McLellan
Stilist: Katie Grand
Art director: Giovanni Bianco
Feel like jumping back in time? We think Miu Miu with this video was able to revive the atmospheres and environments of a New Orleans of the past, made however contemporary thanks to the accessories and the clothes presented, characterized above all by the precious inserts, the faux fur and the dominant pastel shades. Just as if we were in a movie, there are also some guest stars, here embodied by the actress Naomie Harris and the supermodel Kate Moss.
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Fashion Video Campaigns
The Winter 2017 Stella McCartney Campaign Film | Full Edit
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Pohotography: Harley Wei
Can there be beauty in the waste? This seems to be the question suggested by the video of Stella McCartney shot in Scotland; The stylist, always committed to making buyers aware of the typical waste of the fashion industry, lays the amount of materials thrown away while in the foreground she shows the new pieces of her collection entirely made using innovative and recycled materials. Do we want to leave heaps of waste to future generations or do we want to commit ourselves to reducing and enjoying what we already have? Meditation, fashion and change: There is no more time left, we must act now.
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Fashion Video Campaigns
Adidas Originals | ORIGINAL is never finished
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Art Directors: Ferdinando Verderi, Wesley Phelan and Matthew Edwards
Inspirations from the various fields of music, art, street style and sport meet in an innovative and… original, video in its willingness to declare how it is always possible to create something new and extraordinary. Underground, hypnotic and energetic, the next collection presented itself as a bearer of changes and suggestions, while maintaining inside the personality that distinguishes the Adidas brand.
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Fashion Video Campaigns
Givenchy Fall 2017 Collection
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Creative Director: Riccardo Tisci
Videomaker: Tyler Mitchell
Warm colors, mysterious characters, different outfits with the world “Givenchy “on the back: these are the few ingredients of the video of Givenchy that make it extremely intriguing, sensual and almost hypnotic. Are you sure you are ready to let yourself be catapulted in the vortex of emotions? Everything is unpredictable, nothing is safe. Except for you and your items signed Givenchy of course.
