Beauty News August

Beauty News August

BYREDO: Alto Astral, the New Eau De Parfum

Byredo inaugurates a new olfactory experience with Alto Astral, the fragrance that celebrates Brazil’s vibrant soul. This creation, signed by perfumer Jérome Epinette, captures the colorful, rhythmic, and warm essence of the South American country.

The fragrance opens with a bouquet of aldehydes and coconut, while in its central development, jasmine petals, incense, and milky musk intertwine. The base notes are built from sandalwood, cashmere wood, and salted amber; what emerges is a composition that harmoniously and sensually combines freshness, luminosity, and emotion.

Beauty News August

Lancôme: The New Formula of the Iconic Rénergie Multi-Glow

Lancôme presents a new formulation of the iconic Rénergie Multi-Glow. With an enveloping texture and an even more elegant packaging, this product for mature skin is perfect for defining facial contours and enhancing the skin’s natural luminosity, thanks to specific active ingredients such as Collagen Peptide Fractions, Niacinamide, and “Rosy Glow” Micro-Pearls. Nourishment, sensoriality, luminosity, and freshness are just some of the keywords that make this cream an energizing experience of pure well-being. For this new version as well, the ambassador is Isabella Rossellini, a source of inspiration, individuality, and positivity for women of all ages.

Beauty News August

Gisou: Rosie Huntington-Whiteley is the new Global Ambassador & the Launch of Honey Milk 5-In-1 Styling Cream

Gisou appoints style icon Rosie Huntington-Whiteley as ambassador. Rosie’s elegance and her vision of beauty align perfectly with Gisou’s values, making her the ideal partner to accompany the brand in its next phase of growth and innovation. “I’m happy to become part of the Gisou universe, a brand I’ve admired for a long time for its ability to combine quality, tradition, and innovation. Hair represents a powerful form of personal expression for me,” stated Rosie.

This campaign opens a new chapter for Gisou, titled Honey Milk, and marks the brand’s entry into the styling category with the launch of Honey Milk 5-In-1 Styling Cream: enriched with Mirsalehi Honey and hydrolyzed milk proteins, it makes hair stronger, softer, more luminous, and protected. A creamy and light texture that promises intense hydration, frizz control, satin shine, and heat protection up to 230°C.

Beauty News August

Penhaligon’s: The Cut

A contemporary homage to the historical craftsmanship and tailoring of Savile Row, London’s iconic style street: Penhaligon’s presents The Cut, the new fragrance created by Paul Guerlain. A fresh explosion of mint, basil, cypress, and balm gives life to a fragrance poised between present and past: a bold, elegant, and sophisticated creation that uniquely combines high fashion and haute perfumery, thus celebrating creativity, innovation, and art in all their forms.

Beauty News August

Aēsop: the Geranium Leaf Body Line

Aēsop’s Geranium Leaf body line encompasses all the potential of essential oil extracted from Pelargonium graveolens (scented geranium) leaves, characterized by marked cleansing and soothing properties. Today, 27 years after the collection’s birth, the brand celebrates this line’s refreshing aroma with special installations in its store windows and a limited edition gift set.

The gift set, dubbed “Evergreen exhilaration,” includes Geranium Leaf Body Scrub for exfoliation and Geranium Leaf Body Balm to regenerate the skin from head to toe. The first product is a body exfoliant that reveals soft skin ready for hydration, to be used twice a week. The second is a symphony of emollient and softening botanical extracts, including Shea Butter and Sweet Almonds, particularly effective for relieving skin dryness and nourishing it deeply.

Beauty News August

SHISEIDO: Vital Perfection Uplifting & Firming Advanced Eye Cream

SHISEIDO presents Vital Perfection Uplifting & Firming Advanced Eye Cream: a revolutionary formula that visibly firms, lifts, and illuminates the eye contour. The key ingredient is Retinol ACE, a highly stabilized retinol derivative that, combined with SafflowerRED (the patented technology behind the Vital Perfection line’s key ingredient), helps stimulate skin self-regeneration for a more lifted, compact, and luminous eye contour, with clinically proven results in just one week.

To amplify the formula’s effectiveness, SHISEIDO has designed an applicator inspired by Japanese acupressure: double-ended, it features a cooling roller to gently massage and de-puff the eye contour. The new product represents the heart of the Vital Perfection line, a complete routine of firming and lifting products for women 40/45+, to improve facial definition, luminosity, and compactness.

Beauty News August

Miu Miu: Miutine, the Fragrance that Captures the Essence of the Miu Miu Woman

Miu Miu presents Miutine, the new feminine fragrance that captures the essence of the irreverent Miu Miu woman. The fragrance’s name is a mischievous reinterpretation of the French term ‘mutine’, which indicates a rebellious and carefree spirit. Created by nose perfumer Dominique Ropion, Miutine is characterized by accords of wild strawberry and cane sugar, giving life to an enveloping chypre gourmand signature.

This opening flows into a combination of gardenia, cane sugar, bourbon vanilla, jasmine soufflé, and patchouli oil, which consolidates the fragrance’s sweetness with a touch of refinement. The face of this launch is actress Emma Corrin, who embodies the brand’s spirit with naturalness, spirit, and audacity. “The fragrance represents all the aspects I most appreciate and respect in myself and others: rebellion, expression, originality. It’s for free spirits,” stated Emma Corrin. Miutine will be available from September 15th, 2025.

Beauty News August

KIKO Milano: the brand’s new releases

KIKO Milano presents two new collections aimed at expanding makeup horizons. The first is dedicated to the Milano Cortina 2026 Winter Olympics and Paralympics, for which the brand is the official makeup sponsor. For the occasion, it launched a limited edition collection to celebrate sporting performance and beauty, with Sofia Goggia as testimonial. Three iconic products have been personalized with the Look of the Games and the Milano Cortina 2026 Winter Olympics logo: a matte liquid lipstick, an eyeshadow palette, and a mascara, all characterized by long-lasting formulas.

At the same time, in collaboration with Ogilvy Italia and creative studio TOILETPAPER, KIKO Milano presents LUMIVERSE, the autumn collection that explores a new visual and emotional space for the brand. Sparkling eyes, holographic lips, and radiant skin shine in a universe of special light, thanks to innovative formulas: the future is already present.

Beauty News August

Prada: the Prada Paradigme fragrance

“What if there’s another way?”: this is the question posed by Prada Paradigme, the new fragrance that transcends prejudices and addresses those who shape their existential journey. If the layering of notes in a fragrance is traditionally visualized as composed of top, heart, and base notes, Prada Paradigme inverts this structure, structuring a composition from bottom to top in what is defined as an inverted pyramid.

The amber woody base presents Peru balsam, benzoin resin, and guaiac wood, while the heart is characterized by a duo of geranium extracts. Finally, the top notes present Calabrian bergamot and airy musks. The result is an unexpected yet sophisticated fragrance, as evidenced by the architectural and refined bottle. The face of this launch campaign, directed by Thomas Vinterberg, is actor and entrepreneur Tom Holland, who represents experimentation, growth, and the search for one’s most authentic narrative.

Beauty News August

Paula’s Choice: Pro-Collagen Peptide Firming Eye Serum

Paula’s Choice expands its Pro-Collagen Peptide line with a new peptide formula: the Pro-Collagen Peptide Firming Eye Serum, an eye contour treatment that acts effectively and gently on all critical areas of the gaze. With a gel texture and thanks to the synergistic action of the 4 peptides in the formula, the product reduces puffiness, smooths fine lines, and tones the upper eyelid, thus diminishing signs of fatigue and providing an immediate lifting effect to enhance the gaze.

Beauty News August

Huda Beauty: Mini Baddies, the New Shades of Easy Blur Foundation and Easy Blur Primer in Bronze Fudge

Huda Beauty presents three new releases perfect for iconic makeup even after vacation: it starts with the launch of the brand’s icons in compact version, excellent to always carry and for a simple mini-routine that prepares, evens out, and sets makeup for an impeccable, no-filter finish.

Following is Easy Blur Primer Bronze Fudge: a silicone-free primer with a warm and luminous shade that regulates excess sebum, minimizes pore appearance, and evens out texture, providing a smooth soft-focus finish.

Finally, 8 new shades of Easy Blur Foundation arrive, for a total range of 38 available tones. It’s a very light foundation that works like a filter, with homogeneous and uniform effect for an impeccable finish lasting 16 hours with natural and uniform results.

Beauty News August

Sol De Janeiro: Sundays in Rio, the New Limited Edition Mist

Sundays in Rio is the new limited edition mist signed by Sol de Janeiro. An olfactory journey that captures the essence of a Brazilian Sunday. An ode to the energy that emerges when time seems to stop and the only goal is to enjoy the moment.

The fragrance opens with vibrant notes of pink pepper, pear, and ambrette absolute, which give way to a heart of warm vanilla, iris concrete, and Champaca Pure Jungle Essence. The base instead combines musky amber and recycled Orcanox. The composition is signed by nose Ugo Charron: “My synesthetic approach and the welcoming Brazilian spirit of aconchego guided me on a journey to capture the sensation of touch in a bottle. The velvety notes, warm vanilla, and vibrant hint of pink pepper give life to a sensorial, deeply reassuring perfume.”

Beauty News August

Clé de Peau Beauté: Nicole Kidman is the new Global Brand Ambassador

Clé de Peau Beauté appoints Nicole Kidman as the new Global Brand Ambassador. An internationally renowned actress and activist, Nicole Kidman embodies Clé de Peau Beauté‘s vision of radiance, where intelligence, art, and vision merge.

“We believe that radiance is not just an exterior aspect, but an inner force that generates positive change. Nicole Kidman personifies this conviction through her inspiring journey, demonstrating how passion and goals can release a light that gives strength to others as well,” declared Mizuki Hashimoto, Chief Brand Officer of Clé de Peau Beauté. “I’m inspired by the brand’s commitment to celebrating individual beauty in every aspect of a person’s life. I look forward to discovering what we can create together,” stated Nicole Kidman.

Beauty News August

RARE Beauty: RARE Eau De Parfum

Rare Beauty presents Rare Eau de Parfum, the new fragrance signed by Selena Gomez, designed to accompany every moment of the day with elegance, warmth, and a touch of originality. The fragrance opens with a combination of creamy caramel, pistachio, and pink pepper, while the fragrance’s heart reveals a balance between vanilla, ginger, and recycled cocoa beans. The base instead presents notes of sandalwood, tonka bean, and skin musks.

The result is a luminous, deep, sophisticated fragrance capable of transforming over time: each component contributes to making the perfume multisensory. The bottle also expands beauty’s horizons: it has been designed to ensure maximum ease of use, even for those with dexterity problems. A simple, comfortable, and inclusive gesture that combines functionality and refinement.

August Beauty News

Dyson: the Dyson Omega™ range

Dyson launches its second line of hair care products, the nourishing Dyson Omega™ range, the result of 13 years of experience in the agricultural sector and 12 years of scientific research on hair. The line is based on a unique blend called Dyson Oli7™, which combines seven plant oils rich in omega fatty acids, including sunflower oil grown directly on Dyson Farming’s 36,000 acres of land in Lincolnshire. This sunflower oil was chosen for its specific chemical properties: it is rich in omegas 6 and 9, which deeply hydrate the hair, soften the cuticle, and reduce frizz, with a lightweight molecular structure that allows for rapid absorption.

The range includes two main products: a concentrated silicone-free moisturizing oil that nourishes and repairs dry hair while creating a protective film, and a nutrient-rich 8-in-1 leave-in spray that detangles, smooths, and protects against heat and UV rays. Both products have been designed with particular attention to the sensory experience, featuring an eight-note fragrance that evolves from application to drying.