There’s something irresistible about the idea of a market curated by Prada. Not just any market stalls, but a space designed to amaze, where beauty becomes an experience and every detail tells a story of elegance and innovation. This is the Prada Spring Market, the pop-up event the brand has chosen to bring to Milan’s most creative district for four unforgettable days.
The location is Frutteto Garibaldi, at 18 Corso Garibaldi, a venue that evokes the tradition of Italian markets while reinterpreting it through Prada’s unmistakable lens. A sophisticated interplay of contrasting colors and textures creates a vibrant, immersive atmosphere, where Prada Beauty products are not simply displayed, but truly experienced.
What to expect
At the heart of the experience are the season’s standout launches: the new Prada Touch, the iconic Balms, and the Paradoxe and Paradigme fragrances. Visitors will be able to create their own personal shopping list, explore the brand’s makeup and fragrance selection and, for those looking to indulge a little more, book a makeup session led by Prada Beauty’s expert artists.
Practical information
The pop-up will be open until Saturday, May 16, from 11 a.m. to 7 p.m. Admission is free, but advance registration is required — a small step to secure your place in this temporary corner of accessible luxury.
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