October Beauty News

October Beauty News

Brioni: Les Extraits de Parfum

Brioni signs a new symphony of elegance with Les Extraits de Parfum, a collection of four fragrances that embody the purity, artisanal mastery and discreet luxury of the Maison. Each Extrait — Iris Exquis, Encens Minéral, Labdanum Brut and Papyrus Éternel — is born from a single precious raw material, interpreted with balance and refinement by the world’s most renowned noses. From the powdery tones of iris and suede to the resinous warmth of labdanum, from the smoky nuances of black tea to the mineral energy of incense, each creation tells a different facet of Brioni elegance. Enclosed in sculptural bottles of hammered glass, the fragrances celebrate responsible luxury: vegan formulas, sustainable ingredients and entirely recyclable packaging for an idea of beauty that unites purity, art and awareness.

October Beauty News

Gisada: The new Verde fragrance

Gisada celebrates the primordial force of nature with Verde, a fragrance that unites purity and sophisticated sensuality in an ode to the earth. At the center, ripe and velvety fig releases all its sweetness wrapped in green notes of freshly cut grass, melon and apricot. The floral heart, with rose, peony, gardenia and a spicy hint of cinnamon, introduces a warm base of woods and vetiver that evokes the breath of the earth. Verde embodies the perfect balance between freshness and warmth, a perfume that accompanies the passage from summer to autumn, transforming the fig into a symbol of vitality, abundance and deep connection with nature.

October Beauty News

Davines: Beautiful Things

Davines presents Beautiful Things, the new professional treatment that revolutionizes the care of colored and lightened hair, offering a complete ritual of detoxification, repair and protection. Designed to act during the color service, it combines three key products — Pro Chelating Pre-Treatment, Chelating Shampoo and Restoring Leave-In Mask — formulated with biotechnological ingredients such as Biomimetic Botanical Filler, capable of removing metals, restoring lipids and returning immediate softness and luminosity. The line continues with the Beautiful Things Leave-In Mask, designed for the at-home routine: a vegan and natural mask that, thanks to the regenerating power of wild olive stem cells, baobab extract and plant collagen, repairs the hair fiber, protects from environmental damage and maintains intense color for up to seven weeks. The result? Stronger, silky and radiant hair, in perfect balance between performance, wellbeing and sustainability.

October Beauty News

NARS: The new Reflecting Luminizing Powder

NARS signs a new celebration of light with Light Reflecting Luminizing Powder, the high-performance highlighter that gives an ethereal and buildable glow, perfect for enhancing cheekbones, brow bones and the bridge of the nose. Its silky texture blends with the skin for a natural or intense glow effect, without ever weighing down. Water and sweat resistant, it guarantees up to 10 hours of impeccable luminosity. Available in five shades — Eros, Heavenly, Electra, Ophelia and Total Eclipse — this powder captures and reflects light with sophisticated elegance. As François Nars says, “this ethereal powder really elevates your luminosity”.

October Beauty News

Rito: Autumn perfumes based on resins and woods

RITO welcomes autumn with three intense and enveloping fragrances that interpret the season with sensorial elegance: Oltre, Cuore d’Oud and Blackout. Oltre is a tribute to New York and its pulsating rhythm, a monochord perfume built around Omani incense, resins and woods that envelop like a comforting cloak. Cuore d’Oud tells an oriental love story between Taif Rose, Damascus Rose and Oud, harmonized by saffron in a warm and passionate fusion. Blackout, instead, celebrates the poetry of darkness and the creative power of silence, enclosing in every spray the promise of a new beginning. Three Parfum Intense creations that contain all the depth, mystery and sensuality of autumn according to RITO.

October Beauty News

Biotherm: Aquasource+ Vitamin Glow Gel

Aquasource+ Vitamin Glow Gel is the new Biotherm treatment that acts as a true vitamin cocktail for the skin, giving intense hydration and a naturally radiant complexion. Enriched with vitamins, Astaxanthin and the exclusive Biotech Plankton™, it stimulates skin metabolism and fights dehydration, imperfections and dark spots for a healthy and lasting glow effect. Its fresh, sorbet-effect texture and citrus fragrance transform skincare into a moment of pure sensorial pleasure, leaving the skin visibly more luminous, energized and vital.

October Beauty News

Dear Dahlia: The debut in the K-Beauty segment

Dear Dahlia, the refined Korean vegan make-up brand, enters the world of skincare with Heavenly Soft Melting Cleansing Balm and Endless Skin Cream Mist: two new allies inspired by K-Beauty philosophy for cleansed, hydrated and naturally radiant skin. The Heavenly Soft Cleansing Balm transforms cleansing into a sensorial ritual: the sorbet texture melts into a silky oil that removes even the most resistant make-up, while a mix of natural oils, shea butter and plant exfoliants smooths and nourishes the skin, leaving it soft and luminous. The Endless Skin Cream Mist, instead, combines the freshness of an essence with the hydration of a cream, giving an immediate burst of nourishment and vitality. Enriched with blueberry peptides and botanical extracts, it improves elasticity and luminosity with a light and non-greasy finish, perfect to spray at any time of day for a glow and always fresh complexion.

October Beauty News

Nuxe: The Advent Calendar in limited edition

Nuxe lights up the magic of the holidays with its 2025 Advent Calendar, a limited edition inspired by the iconic Huile Prodigieuse® and designed to give a new beauty surprise every day. The design, elegant and in XXL format, contains 24 modular boxes in a rigid case with refined charm. Inside, an exclusive selection of products for face, body and hair — including best-sellers such as Huile Prodigieuse, Very Rose, Rêve de Miel and Prodigieuse Boost — together with small accessories designed to pamper and illuminate the daily skincare routine. A concentrate of elegance, perfumes and sensorial rituals to live the wait for Christmas with the characteristic prodigieux touch signed by Nuxe.

October Beauty News

Lancôme: The 2025 Advent Calendar and the Skin Science Club

Lancôme renews the magic of the holidays with its iconic 2025 Advent Calendar, symbol of the Holiday Collection and beauty dream for every enthusiast. Designed as a refined travel trunk in pale pink with champagne gold details, it reveals inside the poetic illustrations of Safia Ouares, which accompany an enchanted journey from Paris to the snowy mountains aboard the Lancôme Express. Behind the 24 doors hide authentic treasures, including La Vie est Belle L’Élixir in 30 ml format, the new Lip Idôle Juicy Treat in ice pink and the mini-size of Advanced Génifique. An exclusive case that unites elegance, dream and desire in perfect Lancôme style.

Skin Science Club — Rome 2025

From October 31 to November 2, 2025, Lancôme brings its Skin Science Club to the Capital for the first time, in collaboration with Naïma. An immersive and free experience that unites science, beauty and technology, offering the public the opportunity to discover the skincare avant-garde of the Maison.

After the success of the Milanese editions, the event arrives at Piazzale di Ponte Milvio, where it will be possible to receive a personalized consultation thanks to the Skin Screen and Youth Finder tools, capable of analyzing skin parameters and returning a complete profile of skin needs.

The journey continues with the Science Corner, to explore the textures and formulations of Lancôme products, and with a dedicated Photobooth to immortalize the experience. At the end, participants will receive as a gift a travel size of the skincare routine most suitable for their profile.

An unmissable appointment for those who want to experience beauty through science, in the heart of Rome.

October Beauty News

Gisou: The new Christmas sets

Gisou celebrates the 2025 holidays with a collection of irresistible gift sets that contain all the nourishing and luminous power of Mirsalehi Honey. Among the most desired proposals, Glossy & Glazed combines the iconic Honey Infused Hair Oil and the Lip Oil in the Glazed Plum nuance for a radiant and ultra-hydrated effect; Sparkle & Spritz unites the Wildflower Honey hair perfume with the Lip Oil Watermelon Sugar for a sparkling and luminous trail. For those who desire a complete pampering, Glow All The Way includes the Honey Gloss Ceramide Therapy mask, the oil and hair perfume together with the Lip Oil Honey Gold, for a total and sophisticated glow. Finally, Instant Hair Therapy Duo offers a regenerating combination for soft and shiny hair. Four sets, one promise: brilliance, sweetness and natural beauty signed by Gisou.

October Beauty News

Darling: Kit Holiday Collection

DARLING celebrates Christmas with its first Holiday Collection, a limited edition that transforms skin protection and care into a gesture of pure self-love. Inspired by winter between snowy slopes and domestic cocooning, the collection offers two exclusive kits: Ski SPF Pass, a glamorous duo for impeccable sun protection even at high altitude, with the Glowy Screen SPF50+ and the transparent stick Shield-Me SPF50+, enclosed in a quilted puffer-effect pouch; and Soft as Teddy, a bodycare set in travel format with the Multi-Biotics line — cream, cleanser and scrub — kept in a teddy-effect pouch with an enveloping mood. With this launch, DARLING reaffirms its philosophy: making SPF desirable and indispensable all year round, merging skincare, protection and style in a single, irresistible experience.

October Beauty News

Laneige: Water Sleeping Mask

Laneige renews one of its iconic best-sellers with the new Water Sleeping Mask, now even more performing thanks to an enhanced formula that offers three times deeper hydration. The exclusive 3X Hyaluronic Night Blend™ technology combines three types of hyaluronic acid to retain water in the skin throughout the night, while squalane, niacinamide and ceramides work in synergy to nourish, even out and strengthen the skin barrier. The fresh and impalpable gel-cream texture blends with the skin without weighing it down, giving a luminous, soft and plumped complexion upon waking. Suitable for all skin types, the new Water Sleeping Mask is the essential night ritual to wake up every day with a visibly more hydrated and radiant face.

October Beauty News

Clé de Peau Beauté: The new Key Radiance Care

Clé de Peau Beauté presents the new Key Radiance Care, an intelligent three-phase skincare ritual that enhances Skin Intelligence — the skin’s natural ability to regenerate and defend itself. The result of over forty years of research, the line is enriched with Radiant Lily Extract and the new Fortified Amino Ferment derived from Koji rice, which guarantees deep hydration and lasting luminosity. From the Hydro-Softening and Hydro-Clarifying lotions, designed to rebalance and revive the skin, to the emulsions and day and night creams with Day and Night Rhythm Fine-Tune technologies, each formula acts in synergy with the skin’s circadian rhythms to improve firmness, elasticity and radiance. Completing the collection, the new Key Radiance Care Cotton in silk and organic cotton, designed to optimize the absorption of treatments. A ritual of excellence that embodies the Clé de Peau Beauté philosophy: transforming science into pure light on the skin.

October Beauty News

Masqmai: The new Espresso Eye Patches

Masqmai expands its skincare line with the new Espresso Eye Patches, evolution of the celebrated Rooibos Eye Patches, designed to immediately revitalize the eye contour area. The hydrogel formula unites the regenerating power of retinyl palmitate and bakuchiol — plant alternative to retinol — to stimulate cell renewal and improve skin texture. Hyaluronic acid and barley water guarantee hydration and plumping, while aloe vera and green tea soothe and protect even the most sensitive skin. Thanks to the light texture and ergonomic shape, the patches adhere perfectly and release actives optimally, giving in 10-20 minutes a more relaxed and luminous look. For an enhanced de-puffing effect, Masqmai recommends storing them in the refrigerator: a true energizing pampering for fresh and radiant eyes every day.

October Beauty News

Le Labo: Winter scented candles

Le Labo lights up the magic of the holidays with its collection of winter scented candles, a sensorial invitation to rediscover the pleasure of domestic warmth. Handcrafted with an exclusive blend of waxes and a high concentration of scented oils, each candle — enclosed in elegant glass containers and presented in the iconic personalized kraft cardboard packaging — diffuses an intimate and sophisticated aura. Among the most loved fragrances: Ambroxyde 17, Cyprès 21, Encens 9, Palo Santo 14, Pin 12 and Santal 26, each designed to evoke enveloping and refined atmospheres. Perfect to give or treat yourself, Le Labo candles transform every space into a ritual of pure olfactory emotion.

October Beauty News

Ringana: Fresh Tinted Moisturizer

RINGANA presents the new Fresh Tinted Moisturizer SPF 30, the skincare-effect tinted cream that unites treatment and make-up in a single gesture. Now available in four shades, it adapts to every complexion, blending perfectly with the skin thanks to the water-in-oil texture. It hydrates long-term, evens out the complexion and protects from UVA and UVB rays with a mineral filter, offering buildable coverage with a natural effect. The formula is a concentrate of fresh actives: glycerin and Tremella mushroom for deep hydration, ectoine and centella asiatica to strengthen the skin barrier and elasticize, while ferulic acid, green tea and guava give luminosity and antioxidant defense. A smart and clean product that gives the skin a radiant, vital and perfectly cared-for appearance.

October Beauty News

Manuele Mameli: Doubleum, the makeup brush revolution

Manuele Mameli, one of the most influential make-up artists of the fashion and celebrity scene, debuts with Doubleum, his first line of professional brushes that redefines the standards of beauty tool design. More than a collection, Doubleum is an ambitious project born from experience gained on international sets and designed to make professional results accessible to everyone. Each brush is synonymous with simplicity, effectiveness and versatility, designed to guarantee maximum performance with minimum effort. Made with Dermocura® yarn — vegan, cruelty-free and hypoallergenic — and embellished with aluminum ferrules and ergonomic handles, Doubleum brushes unite innovation, sustainability and sophisticated design. Available online, the line marks the beginning of a new chapter in Mameli’s journey: an invitation to experience beauty with freedom, awareness and creativity.

October Beauty News

D.S.&DURGA: The new Cognac Reign fragrance

Cognac Reign is a fragrance that transforms every spray into a baroque celebration: an invitation to let yourself be overwhelmed by a wild dance under crystal chandeliers, between powdered wigs and festive notes. Inspired by the splendors of Louis XIV’s court and the baroque music that accompanies its imagery, the creation merges opulence and modernity in a sensorial explosion of contrasts. Like descending from the subway and entering Versailles, Cognac Reign evokes luxury, pleasure and wonder, reinterpreting the grandeur of the past with a bold and contemporary spirit. A fragrance for those who live everyday life as a party, between excess and refinement, dream and freedom.

October Beauty News

Overskin: The new Hide and Hype concealer and Velvet Lock powder

Hide and Hype is the new all-over concealer with high coverage and long wear that unites performance and comfort in a single gesture. Its light and hydrating texture blends perfectly with the skin, giving a natural and breathable second skin effect that lasts up to 12 hours, maintaining hydration for 8. In a single pass it covers redness, dark circles and imperfections without creasing or moving, leaving the complexion even and smooth. With constant use, it also improves the eye contour area, making it smoother and more luminous. For an impeccable result, the concealer pairs with the new compact powder Velvet Lock, with matte and silky finish: an impalpable formula that sets make-up, mattifies and minimizes pores and shine for naturally perfect skin.

October Beauty News

Paula’s Choice: The new 7% Ectoin Booster Milky Serum

Paula’s Choice presents the new 7% Ectoin Booster Hydrating Milky Serum, a multi-benefit treatment that combines science and sensorial comfort for visibly healthier, stronger and more luminous skin. Thanks to the 7% concentration of ectoine — molecule that protects the skin from environmental stress — and a complex of 7 types of hyaluronic acid, the serum hydrates deeply, strengthens and repairs the skin barrier in just seven days, reducing redness and improving elasticity and texture. Its milky and light texture is absorbed quickly, leaving a natural dewy finish, ideal also for sensitive, acne-prone or eczema and rosacea-prone skin. Clinically tested, it gives immediate hydration and a more even and radiant complexion, for skin so healthy it doesn’t need make-up.

October Beauty News

Hair Bar: The latest product news

Hair Bar, the brand that revolutionized hairstyle with a smart and fast approach, presents its latest innovations designed to simplify hair routine with multifunctional formulas and high-performance natural ingredients. Among the novelties: For Me, All at Once, multi-benefit leave-in treatment with hyaluronic acid, fermented rice water and red algae, which hydrates, illuminates and protects; Make It Fast!, drying accelerator spray with oat peptides that nourish and reduce styling time; Refill My Hair!, reparative pre-shampoo cream with rice proteins for strong and resistant hair; and A Shot of Gloss!, laminating shine treatment with plant keratin and guarana extract for brilliant and smooth hair. Completing the line, two new accessories: the curved brush Brrr…ush! and the flat Glide and Go, designed to detangle, massage and enhance every hair type with simple and performing gestures.

October Beauty News

Atelier Materi: The new extrait de parfum Black Oregano

Atelier Materi presents Black Oregano, an intense and magnetic Extrait de Parfum that celebrates the encounter between freshness and depth, between light and shadow. Built around wild oregano, a rare and surprising raw material, the fragrance opens with lively notes of Peruvian lime, cardamom and rosemary, then reveals an aromatic heart wrapped by the warmth of Australian sandalwood and the smoky elegance of Haitian vetiver. In the base, patchouli, cistus labdanum and Vietnamese oud create a sensual, woody and enveloping trail. Born from the vision of founder Véronique Le Bihan and signed by perfumer Céline Perdriel, Black Oregano is a composition that merges strength and refinement, tradition and modernity, telling the wild beauty of nature through sustainable ingredients and artisanal craftsmanship of excellence.

October Beauty News

Aesop: Festive Gift Kits

Aesop celebrates the 2025 holidays with its largest ever Gift Kit collection, inspired by the theme “From our home to yours”. Thirteen limited edition cases, each dedicated to a room or a moment of daily life, compose an authentic “house of the senses” made of careful gestures and enveloping perfumes. Among these, “Party in the Greenhouse”, with the classics of the Geranium Leaf line; “Shower Room Serenades”, which pampers hands and body with the new Eleos range; and “Dignity in the Lavatory”, which perfumes and purifies the environment with lively and tobacco notes.

The packages, made with FSC materials and inspired by Le Corbusier’s architectural palette, evoke the brand’s refined design and can be reused as elegant cases. The collection’s protagonist is “The Aesop Abode”, an exceptional gift that contains thirteen iconic products — from home fragrances to face and body formulations — enclosed in an abstract house, symbol of the Aesop universe.

With this collection, the Australian brand certified B Corp confirms its philosophy: transforming every daily gesture into a sensorial ritual, merging aesthetics, effectiveness and sustainability in an authentically poetic care experience.

October Beauty News

Glow Recipe: The new Glass Balm

Glow Recipe launches the new Glass Balm, tinted lip treatments inspired by the celebrated Korean dessert bingsoo, an iced delight loved for its freshness and variety of fruity flavors. Available in four shades — Ice Bingsoo, Watermelon Bingsoo, Blackberry Bingsoo and Strawberry Bingsoo — the Glass Balms combine color and skincare, offering up to 12 hours of soothing hydration thanks to hyaluronic acid microspheres and fruit extracts rich in antioxidants. The melting texture gives soft, luminous and plumped lips, with a “glass” shine that recalls the sparkling ice of bingsoo. A perfect mix of treatment and make-up, for lips with a healthy, juicy and irresistibly glowing appearance.

October Beauty News

Liquides Imaginaires: Blanche Bête Limited Edition

Liquides Imaginaires celebrates its most iconic fragrance with Blanche Bête Limited Edition, an exclusive edition that sublimates the purity and magic of its milky jus. Created by perfumer Louise Turner (Givaudan) and awarded at the Fragrance Foundation Awards 2022, Blanche Bête is a mystical and sensual perfume that evokes the candor of a legendary creature in an enchanted garden. The notes of ambrette seeds, milk and Mystikal blend with tonka bean, cocoa and musky vanilla, on an enveloping base of vintage jasmine, tuberose petals and incense. Enclosed in an opaline white bottle and in a silver case, this limited edition is a tribute to ethereal beauty, imagination and the art of perfume as an extraordinary sensorial experience.

October Beauty News

Sweed Beauty: The new Hair Serum

Sweed revolutionizes hair care with the new Hair Serum, an advanced treatment that strengthens and thickens hair in just 28 days, without the use of prostaglandins. Formulated with a synergy of powerful actives — including peptides, pumpkin seed oil, keratin, hyaluronic acid and biotin — the serum stimulates growth, improves density and restores vitality to hair and beard. Its formula, inspired by the brand’s celebrated eyelash serum, offers the same effectiveness in a gentle and safe version, ideal for those who want visible results without compromises.

“We created this product thanks to our customers. Many people were buying our eyelash serum and applying it to their scalp, and it’s actually the most requested product ever,” recounted the brand’s founder, Gabriella Elio. “At the beginning I didn’t want to launch it: it’s a big responsibility to put a product like that on the market, you know… but then the feedback was incredible — we had never seen anything like it, it sold out immediately after launch. It’s a product that people were really waiting for, and that they actually need.”

Easy to apply thanks to the practical roll-on, the Hair Serum acts directly on thinning areas, promoting stronger, healthier and fuller hair. With this launch, Sweed signs a new era of haircare, in the name of performance, purity and innovation.

October Beauty News

SHISEIDO: The new Bio-Performance Micro-Click Concentrate

Shiseido presents Bio-Performance Micro-Click Concentrate, the new anti-aging treatment inspired by aesthetic medicine that promises visible results after just 11 days: wrinkles three times less visible, lifted skin and minimized pores. Thanks to the patented PreciseDelivery Technology™, the device delivers the formula deep down through 18 surgical micro-tips of 20 microns, guaranteeing safety, precision and targeted regenerating action. At the heart of the formula, Niacinamide and Barrier Fill Complex work in synergy to stimulate collagen synthesis, strengthen the skin barrier and improve firmness and luminosity. Each application, with 1,800 micro-stimulations, promotes cellular self-renewal, while the applicator’s ring structure controls penetration and gently massages the skin. The treatment, divided into an intensive phase and a maintenance one, makes the skin smoother, toned and even, perfectly embodying Shiseido’s mission: uniting clinical precision with Japanese skincare excellence to redefine the boundaries of beauty.

October Beauty News

Scented Stories: The most desired Christmas fragrances

The 2025 holidays light up with iconic perfumes and new creations with Scented Stories, an exclusive selection of the most desired fragrances for the Christmas season.

Jo Malone London enchants with the theme Fun & Games and the Scent of the Season Sandalwood & Spiced Apricot Cologne: an elegant embrace between apricot, sandalwood and vanilla, embellished with spiced cardamom. Alongside this novelty, cult fragrances Orange Bitters, Pine & Eucalyptus and Ginger Biscuit return, along with the celebrated Advent Calendar and the classic Cracker Gift Set, small luxuries to unwrap under the tree.

Tom Ford Beauty celebrates the sensuality of leather with the Ombré Leather collection and unveils the luminous Soleil Neige Collection, among lipsticks, eyeshadows and blushes with glacial elegance.

Kilian Paris opens the doors of its Maison with a refillable Bath & Body line and a collection of sculptural candles inspired by the brand’s sensorial rituals, along with sets of cult fragrances such as Love, Don’t Be Shy and Good Girl Gone Bad.

Frédéric Malle pays tribute to an icon of perfumery, Portrait of a Lady, which dresses in red for its anniversary, accompanied by the Joyeux Noël candle and elegant gift sets.

Finally, Balmain Beauty illuminates its first anniversary with the new Les Eaux de Toilette — Carbone, Rouge, Bleu Infini and Blanc Galaxie — fragrances that merge tradition and modernity with the bold glamour of the Maison. A refined and festive collection, perfect for telling the magic of Christmas through the art of perfume.

October Beauty News

Guerlain: Tale of Wonders — Holiday Collection

Guerlain celebrates the magic of Christmas with Tale of Wonders, an enchanted collection of make-up and fragrances that merges art, poetry and wonder. For the occasion, the Maison collaborates with three exceptional artists: Aurély Cerise, who transforms paper into dreamlike scenographies; Mélissandre Vidal, author of an Advent Calendar in the shape of a magic book; and Géraldine Gonzalez, who signs two extraordinary limited edition creations.

The make-up collection shines with shades inspired by the stars: the new satin Rouge G in the tones Rouge Étoilé and Nude Songe and the Rouge G Stellar cover studded with rhinestones; the Ombres G Stellar Glow palette with precious reflections; the Météorites Midnight Glow with golden star-shaped pearls; the KissKiss Bee Glow Oil in sparkling shades and the Terracotta Luminizer Rosy Gleam for a radiant complexion.

The Guerlain Advent Calendar, signed by Vidal, contains 25 wonders in red and gold, while the gift cases dress the iconic fragrances of the Maison and the masterpieces of L’Art & La Matière. Completing the Christmas fairy tale, the Exceptional Creations by Géraldine Gonzalez: the spectacular one-liter Bee Bottle, decorated with a golden moon and containing the Imagine fragrance, and the Rouge G Prestige Set Tale of Stars, embellished with sparkling stars and three iconic shades. A dream Christmas, among art, light and haute beauté.

October Beauty News

The Ordinary: The New Campaign The Periodic Fable.

The Ordinary returns to the subject of transparency with a new provocative and ironic campaign: The Periodic Fable™, a “periodic table without science” that unmasks the myths and misleading claims of skincare. Celebrated for its honest and scientifically-based philosophy, the brand is launching 49 “invented elements” to denounce the use of unfounded marketing words — such as Poreless, Eternal Youth or Medical Grade —that fuel miraculous promises far from reality. Through an impactful video and a global OOH campaign, The Ordinary invites consumers to look beyond the hype and choose products based on facts, not fantasies. With The Periodic Fable™, the brand reaffirms its mission: to bring science, clarity and awareness ¹¹back to the center of beauty, with the same frankness that has made it one of the most revolutionary brands in modern cosmetics.

October Beauty News

Valentino Beauty: The New Global Brand Ambassador Colman Domingo

Valentino Beauty announces Colman Domingo as its new Global Brand Ambassador for its fragrances, celebrating inclusivity, authenticity, and freedom of expression with him. The American actor, awarded and loved for his charisma, elegance, and commitment to telling the voices of minorities, perfectly embodies the Maison’s values. The collaboration was presented during the reopening of the historic Studio 54™ in September, on the occasion of the launch of the Born in Roma Rendez-Vous Ivory Collection. Domingo, a guest at Paris Fashion Week, chose to wear two symbolic Valentino Beauty fragrances: Sogno in Rosso and Amour sans détour, part of the high-end olfactory collection Anatomy of Dreams. With this partnership, Valentino Beauty consolidates its commitment to celebrating diversity and the strength of personal identity. “Collaborating with Valentino Beauty is an honor,” declared Domingo. “The Maison understands the power of perfume as an expression of authenticity and freedom.”

October Beauty News

Huda Beauty: Easy Bake Duo & The New Blush Filter Palette

Huda Beauty presents Easy Bake Duo, the new double version of the famous loose setting powder. It combines two shades – illuminating pink and corrective peach – to set, even out, and illuminate the complexion for up to 18 hours. Available in:

• Cherry Peach (light/medium skin) – Cherry Blossom Cake + Peach Pie
• Pink Pumpkin (medium/dark skin) – Pink Velvet Cookie + Pumpkin Pie

The non-comedogenic formula, with rice starch, micronized powder, and vitamin E, smooths, controls shine, and provides an airbrushed effect. The modular pack allows the two colors to be used separately or mixed for a customized and luminous finish.

Blush becomes ethereal. With the new Blush Filter Palette, Huda Beauty presents its first powder blush, a limited edition collection composed of three palettes – Rosy Berry, Toasty Peach and Baby Pink – each with three ultra-pigmented matte blushes and a pearl blushlighter for a luminous and natural touch. The silky and buildable formula blends perfectly onto the skin, giving a soft-focus effect that enhances the complexion. Each palette also includes the coordinated shade of the Liquid Blush Filter, to create custom looks and unprecedented combinations. Completing the collection is the Diffusing Cheek Brush, an angled brush with bristles of different lengths, designed for precise blending and to achieve the perfect Ethereal Blush Effect.

October Beauty News

Le Monde Gourmand: Exclusive to Sephora in Italy

Sephora Italia exclusively presents Le Monde Gourmand, the American vegan and cruelty-free fragrance brand that reinterprets the gourmand world in a modern key. The collection includes perfumes and body products with sweet and enveloping notes —such as Crème Vanille, Lait de Coco, Miel Bébé, Chai Épicé, and Papaye Tropique —and celebrates the freedom of expression through perfume, inviting one to live every day as a gesture of sensory pleasure. Vegan formulas, paraben-free, and made with high-quality ingredients, combine craftsmanship and contemporary aesthetics in a complete olfactory experience, which includes Eau de Parfum, body mist, scented oils, and body creams. With this exclusive, Sephora confirms its role as a trend setter in the beauty world, bringing a sophisticated, accessible brand perfectly in line with new international trends to Italy.

October Beauty News

Benefit: Ready to Play?

Benefit Cosmetics presents “Beneland,” a colorful and playful Christmas world where make-up must-haves become the stars of gift sets, kits, and an advent calendar with a lively and irreverent design. “Beneland” transforms beauty into a glam game, with winning combos and limited editions designed for every type of enthusiast. Each set contains the brand’s iconic products—from BADgal Bang!, Hoola, Benetint, 24HR Brow Setter, and The POREfessional, up to the new blushes and highlighters in mini or full size. The must-have gift sets?

• Game Joy and Glam of Life: complete kits for lashes, face, and eyebrows.
• Benebingo and Browminoés: stars of the Benefit Christmas, focusing on perfect eyebrows.
• Rollin’ with Benetint: a surprise gift set with the iconic lip stain or a limited edition lip oil.
• Glam Cube: the advent calendar with 24 cult products in full, mini, and fun sizes, for 24 days of beauty and fun.

Among volumizing mascaras, iconic bronzers, and best-selling blushes, Benefit invites you to “make the first move” and play with your creativity — because in Beneland, every combo is a style victory.

October Beauty News

Augustinus Bader: The Perfect Haircare Routine for Autumn

With the arrival of autumn, hair requires greater attention to combat dryness and fragility. Augustinus Bader proposes a complete routine, designed to nourish, strengthen, and restore vitality and shine to the hair, from root to tip.

• The Rich Shampoo Deeply cleanses and nourishes dry or damaged hair, providing softness, volume, and shine.
• The Rich Conditioner Repairs and hydrates, reducing frizz and split ends, for smooth, silky, and fuller hair.
• The Scalp Treatment A regenerating serum that stimulates growth and strengthens the scalp thanks to TFC8® technology and a mix of minerals and natural extracts. It soothes, purifies, and counteracts hair loss.
• The Hair Revitalizing Complex Intensive treatment that strengthens the hair, improves its quality, and promotes its growth, encouraging the natural production of keratin and collagen.
• The Hair Oil A nourishing and restructuring elixir based on argan, pomegranate, and baobab oils, enriched with vitamin E. It protects against heat and external agents, providing immediate and long-lasting shine.
• Augustinus Bader x La Bonne Brosse N.04 The Miracle Detangling Scalp Brush – Limited Edition An innovative brush that gently detangles, stimulates microcirculation, and promotes the absorption of treatments. The soft and flexible fibers massage the scalp, improving hair health.

The ideal routine signed by Augustinus Bader

• Cleanse with The Rich Shampoo and apply The Rich Conditioner.
• Massage the scalp with The Scalp Treatment using the N.04 The Miracle Brush.
• Apply The Leave-in Hair Treatment and distribute with the brush.
• Seal with a few drops of The Hair Oil.

A beauty and wellness ritual designed for healthy, strong, and luminous hair.

October Beauty News

Charlotte Tilbury: Celine Dion Star of the New “Star Confidence” and the Holiday Collection

For the 2025 holidays, Charlotte Tilbury presents the Star Confidence campaign starring Celine Dion, along with Jourdan Dunn, Quenlin Blackwell, and Bella Tilbury. An anthem to confidence and inner light, set to the notes of “I’m Alive”. The Holiday collection includes palettes, skincare sets, and limited edition gift sets: from the Hollywood Instant Look in a Palette for a complete 5-minute make-up, to the best-selling skincare Magic Cream and Serum Crystal Elixir, up to the new Star Confidence, Joyphoria, and More Sex fragrances. The Beauty Treasure Chest, the iconic advent calendar with the brand’s cult products, is a must-have. A collection that celebrates magic, confidence, and the beauty of feeling like a star.

October Beauty News

Diptyque with Olfattorio Bar à Parfums: Holiday Collection 2025

Olfattorio Bar à Parfums exclusively presents “Une nuit de cire et d’or“, the 2025 Diptyque Christmas collection, a luminous fairy tale set in a Parisian bookstore populated by a bookseller, a cat, and a magical pine cone. A poetic narrative that transforms every creation into an object of enchantment: candles, perfumes, and decorations light up with gold and magic. The olfactory protagonist of the collection is Sapin (Fir), an iconic holiday fragrance that combines notes of Siberian pine, balsam fir, and cedar, evoking the warm and resinous atmosphere of winter. The scent dresses candles, ovals, diffusers, and the exclusive Candle of Advent, a symbol of the Maison. Among the special editions, the book-shaped Advent Calendar, the golden Carrousel music box, the blown glass spheres, and the creations signed by the artist Inès Mélia stand out, reinterpreting the Diptyque universe with irony and poetry. The iconic fragrances Orphéon, Do Son, and Eau Rose are presented in elegant black and gold bottles, while the Maison’s art of wax returns as the star in figurines and scented gift sets. A collection that celebrates wonder and imagination, where every detail is designed to ignite the magic of the holidays.

October Beauty News

Zielinski & Rozen – New Travel and Routine Essentials

Zielinski & Rozen expands its collection with two new proposals that combine practicality, skincare, and olfactory identity: the Travel-Size No-Rinse Hand Cleansing Spray and the new Antiperspirant Roll-On. The No-Rinse Hand Cleansing Spray, in a pocket-sized 20 ml format, effectively cleanses without drying the skin thanks to aloe and glycerin, leaving an immediate sensation of freshness. It is available in the distinctive fragrances Old Fashion, Rosemary & Lemon and Black Vetiver Amber. The Antiperspirant Roll-On, with protection up to 24 hours, is enriched with aloe extract and allantoin to respect even the most sensitive skin. The scents range from Black Pepper, Vetiver, Neroli, Amber and Rosemary & Lemon, interpreting the brand’s discreet elegance. Two daily gestures that blend functionality, comfort, and Zielinski & Rozen’s unmistakable olfactory art.

October Beauty News

Etat Libre D’Orange: Above The Waves Debuts

With Above the Waves, ETAT LIBRE D’ORANGE signs a sensory epic inspired by the Goddess Mazu, protector of the seas of Taiwan, and her legendary 340 km pilgrimage between temples, faith, and waves. The perfume weaves spirituality and nature, evoking the dialogue between the calm of the tea ritual and the strength of the sea. Luminous bergamot, cardamom, and incense tell of devotion, while tonka bean, patchouli, cedar, and vetiver express the serenity of returning to the land. An essence of light, balance, and protection, uniting sky, sea, and soul in a single contemplative trail.

October Beauty News

Mes Bisous: The New Crumble Me Softly

With Crumble Me Softly, MES BISOU transforms the gourmand into a sensory experience of pure addiction. An extrait de parfum that explores the boundary between comfort and obsession, desire and surrender. Enveloping and irresistible , the fragrance opens with warm notes of chocolate chip cookie and caramel, which evolve into a heart of nutmeg and saffron, leading to a deep and persistent base of amber, patchouli, oud, and musk. A hypnotic perfume, conceived as a presence that seduces the air, captures the memory, and leaves behind an intoxicating trail of power and pleasure.

October Beauty News

Jehanne Rigaud: The Dulce Cocco Fragrance

With Dulce Cocco, the Grasse Maison Jehanne Rigaud reinvents the sweetness of coconut in a sophisticated and sensual key, transforming a tropical ingredient into a symbol of winter luxury. A creamy and deep fragrance, built around a heart of pure and velvety coconut, enriched with milky and enveloping accords that give a second-skin sensation. The result is an elegant and intense gourmand, capable of blending comfort and desire in a single intoxicating trail. Dulce Cocco is a total white olfactory caress, hypnotic and irresistible — the new icon of coconut couture.

October Beauty News

Too Faced: Holiday Collection 2025 “Life Is A Fairytale”

Too Faced transforms the holidays into a modern fairy tale with Life is a Fairytale, the new limited edition collection that celebrates magic, fantasy, and the freedom to shine. A line of exclusive kits and dreamy shades, inspired by the enchantment and joy of the holidays. Among the new additions:

• Better Than Sex Burgundy Mascara, the iconic volumizer in a new burgundy shade for a deep and sensual look.
• Fairytale Crush Blush & Highlighter Set, a face palette with exclusive blush and highlighter in creamy and powdery textures.
• Kissing Jelly Duo and Dream a Little Dream Set, coordinated lip oils and blushes with sweet scents and ultra-hydrating vegan formulas.
• Storybook Lashes Mascara Set, two mini mascaras for fairy-tale effect lashes, featuring extreme volume and infinite length.
• Cloud Crush Whipped Lip & Cheek Duo, multipurpose creamy blushes with a soft-focus finish and a marshmallow scent.
• Pillow Balm Dream Duo, nourishing lip balms with hyaluronic acid for lips as soft as a dream.
• Lashes Ever After Duo, two full-size versions of the famous Better Than Sex mascara.

A collection that unites make-up and wonder, dedicated to those who still believe in fairy tales — but want to write them with their own lipstick.

October Beauty News

Aveda: Abundant Blowout and Pure Abundance™

Aveda launches Abundant Blowout All-Over Volumizing Spray and the renewed Pure Abundance™ collection, designed to give body and lightness to fine hair. Abundant Blowout Spray offers immediate volume for up to 24 hours and heat protection up to 232°C. The vegan formula (98% natural) with rice protein, fermented pullulan, and sugar cane makes hair thicker and more structured, enveloped in the classic Aveda botanical aroma. Pure Abundance™ proposes a 3-step routine (shampoo, conditioner, style-prep) enriched with organic amaranth extract, to strengthen, detangle, and amplify volume without weighing hair down. In the salon, the Pure Abundance Blowout combines the line with the Abundant Blowout spray for a full and natural effect that lasts all day. A botanical beauty ritual for strong, shiny, and moving hair.

October Beauty News

Chanel: Comètes Collective

For the holidays, COMÈTES COLLECTIVE celebrates creativity with an exclusive collection of three limited edition palettes: 847 The Daring Muse, 848 The New Singular and 849 The Space Traveler. Each contains nine highly pigmented eyeshadows —matte, satin, pearlescent, and metallic —for infinite looks, from the most sophisticated to the most audacious.

• 847 The Daring Muse, signed by Ammy Drammeh, is an anthem to feminine audacity: intense greens, blues, and reds blend with golden and pink shimmers for a bold and sensual effect.
• 848 The New Singular, conceived by Cécile Paravina, explores creative freedom with a combination of mineral tones and vibrant colors—purple, peach, and mint green.
• 849 The Space Traveler, signed by Valentina Li, transports one into space with cosmic and metallic nuances ranging from bright oranges to galactic blues.

A collection that unites art and make-up, designed to shine during the holidays and beyond.

October Beauty News

Dior Holiday Make-up 2025 – “SPECTACULAR”

Dior presents the “Spectacular” make-up collection for the 2025 holidays, signed by the Creative and Image Director of Make-Up, Peter Philips. Inspired by the world of the “Circus of Dreams,” the line proposes two limited edition looks —Spectacular Plum and Spectacular Fiery —designed to illuminate the face, highlight eyes and lips, and give a truly couture holiday effect.

• Spectacular Plum Look: luminous complexion, intense gaze in plum tones, and ultra-glittered lips.
• Spectacular Fiery Look: enhanced complexion, eyes in golden and fiery red shades, luminous lips.

The collection includes limited edition items such as:

• Iconic lipstick with a couture finish and intense shine.
• Ultra-glitter liquid lip duo for a stellar effect.
• Highlighters and face make-up with an intense glow finish and multiple textures.