May Beauty News – The Recap Of The Month

May Beauty News

Oribe: Gold Lust Restorative Night Crème for Hair

Oribe presents a new product from the Gold Lust collection: Gold Lust Restorative Night Crème for Hair. Inspired by nighttime skincare rituals, this treatment works during sleep to repair and hydrate even the most damaged hair. Its lightweight and fast-absorbing formula uses Biomimetic Repair Technology, which mimics the skin’s natural nighttime regeneration process, smoothing the hair cuticle and restoring the F-layer, the outermost protective barrier that gives hair softness and shine. Applied before going to sleep, the treatment makes hair more silky upon waking and envelops the senses in a relaxing aura of eucalyptus.

May Beauty News

Estrid: The Ultimate Shave Gel for Face

The award-winning brand of vegan products for hair removal and body care, Estrid, launches a shaving gel for face shaving: The Ultimate Shave Gel for Face. Like the best-selling Ultimate Shave Gel for Body, this new shaving cream is also perfectly optimized for shaving the most delicate areas of the face. Designed as a complement to the Estrid Face Razor, The Ultimate Shave Gel for Face guarantees a smooth and comfortable shave and is rich in ingredients perfect for facial skin, such as Shea Butter for deep hydration, Japanese Cypress known for its natural antibacterial properties, and Camphor, which helps reduce redness for a shave without irritation, cuts or scratches. The formula is dermatologist-approved for sensitive skin and has a fresh and light fragrance with notes of Oak Moss, Cypress and Geranium. Like all Estrid products, the face gel is vegan, cruelty-free and designed in Sweden.

May Beauty News

Masqmai: Microneedle Pimple Patch and Microneedle Jaw Mask

Masqmai, Alice Campello’s brand famous for its innovative approach in the skincare field, presents two new allies for more uniform skin: the Microneedle Pimple Patch and the Microneedle Jaw Mask. Both products leverage dissolvable microneedle technology, releasing deep down a powerful mix of active ingredients, responding to two different needs.

The Microneedle Pimple Patch are circular single-use patches with targeted action to be used as needed, designed to accelerate the elimination and healing process of localized pimples. The result is visibly more uniform, smooth and luminous skin, with a simple but highly performing gesture. The active ingredients present inside the Microneedle Pimple Patch are: Salicylic Acid, known for its exfoliating and antiseptic properties; Tea Tree Oil, used to treat skin imperfections; Retinal, the most powerful yet most skin-respectful retinoid; Niacinamide, to intervene on enlarged pores and oily skin; Centella Asiatica, with repairing and soothing properties; Calendula Extract, to prevent the formation of comedones and acne.

The Microneedle Jaw Mask was instead designed to cover a larger portion of skin: the jaw area, often affected by acne breakouts due to various external and internal factors. The single-use mask can be used 1-2 times a week, as needed, for at least 8 hours. Its shape adapts perfectly to the area to be treated and the surface is covered with microneedles impregnated with a specific formula designed for oily skin. Each package contains a set of two single-use masks, in turn divided into right and left sides of the jaw. Among the active ingredients of the Microneedle Jaw Mask we find salicylic acid and centella asiatica, which are joined by: Azelaic Acid, with gentle exfoliating action; Alpha-Arbutin, to ensure an improvement in the overall skin tone; Portulaca Oleracea Extract, known for its anti-inflammatory, antibacterial and antioxidant properties; Calendula Oil, to reduce redness and inflammation; Panthenol, with soothing and emollient properties; Aloe Vera Extract, for stimulating cellular regeneration processes and fighting skin imperfections.

May Beauty News

Storp Collection: 6,000 years of fragrances on display at the Palazzo Mocenigo Museum in Venice

From May 21 to November 30, 2025, the Palazzo Mocenigo Museum in Venice will host the extraordinary exhibition “Journey through the history of Perfume. Storp Collection“, a sensory and cultural journey that spans over six thousand years of civilization through the art of perfume. Over 500 original bottles, precious witnesses of the past, will be displayed in a scenographic setting that leads the visitor from Ancient Egypt to the modern age, revealing how perfume has crossed the centuries between sacred, medicine and beauty. The heart of the exhibition is the famous Storp Collection, one of the most important in the world, which collects more than 3,000 rare specimens, some dating back millennia. Alongside the artifacts, seven historical fragrances have been recreated starting from original formulas thanks to the Givaudan maison. The initiative, promoted by the Venice Civic Museums Foundation together with Mavive, Zignago Vetro and the University of Padua, offers an immersive experience that interweaves smell, sight and memory, demonstrating how even a simple bottle can hold stories and identities lost in time.

May Beauty News

Diego Dalla Palma Professional: Hero Line, cellular biorevitalization with high concentration of hyaluronic acid

In the continuously evolving world of skincare, Diego dalla Palma Professional launches the HA HERO line, inspired by non-invasive protocols of aesthetic medicine. This innovative range of treatments is based on a high concentration of hyaluronic acid and advanced biotechnological actives for deep and visible cellular biorevitalization. Designed for authentic and natural beauty, HA HERO responds to the growing demand for efficacy and prevention already from age 20, bringing results similar to professional treatments into the daily ritual. At the heart of the formula, the Pro-Hyaluron Peptide H.A., an endogenous booster capable of stimulating the natural production of hyaluronic acid, collagen and elastin, guaranteeing plumped, luminous and smooth skin. The line exploits hyaluronic acids of different molecular weights for hydrating and filling action at multiple skin levels. The offer is completed by targeted products – from eye contour to ultra-nourishing cream, to serum and lip balm – all enriched with vitamin complexes, ceramides and precious oils. Diego dalla Palma Professional thus reaffirms its role as a pioneer of dermoesthetic cosmetics, combining science and beauty in effective, safe and accessible formulas.

May Beauty News

Sephora: The new face and body masks

With the arrival of summer, Sephora Collection presents the new face and body masks from the Colorfulline, designed to respond to specific skin needs, becoming ideal allies in summer skincare, true must-haves for the beautiful season. The masks offer ultra-targeted solutions for face and body, for an intense hydration experience suitable for every need.

The Micro Masks are two new ultra-thin hydrogel masks designed to act on specific areas of the face: forehead, cheekbones and chin. Available in the soothing version (with centella asiatica extract) and firming version (with red berry extract).

The Peeling Foot Masks are sock masks with 14% AHA that reduce calluses up to 81% after a single application. Ideal for visibly smoother feet ready for the beautiful season.

The Body Masks are new specific body masks for buttocks and décolletage: the soothing version is enriched with aloe vera and mint, the plumping one with blackberry and cactus flower. Targeted hydration and effective treatment in just 15 minutes.

May Beauty News

Atelier Materi: The new fragrance Vanille Carbone

“In Vanille Carbone, vanilla reveals its deep black tonality and its contrasting facets. A monochromatic canvas of contrasting textures, between matte and glossy, shadow and light, which reveals all the intensity of black vanilla.” – Véronique Le Bihan.

An intense and deep composition that reveals the leathery and spicy facets of Madagascar Vanilla. With Vanille Carbone, perfumer Natalie Gracia-Cetto explores the depth of a black vanilla pod, combining three exceptional qualities of Madagascar Vanilla. The fragrance opens with the spicy vivacity of pink pepper and black pepper. In the heart, the smoky elegance of incense blends with the brightness of a patent leather accord. At the base, vanilla reveals its warm, sensual and gourmand nuances, leaving an irresistible trail. As if that weren’t enough, for the launch of its new Eau de Parfum, Atelier Materi has collaborated with French artist Anousté. Inspired by the fragrance, Anousté has created a charcoal sculpture that reveals the extraordinary beauty of the raw material. As a tribute to this creative dialogue, Atelier Materi will proudly display the artwork that Anousté created for the Maison in selected shop windows throughout Europe.

May Beauty News

Zielinski & Rozen: After Sun/Calming Body Cream

Zielinski & Rozen launches a new product: Calming Body Cream, capable of satisfying the specific needs of skin that is increasingly exposed to environmental stress factors such as: solar rays, cold, wind, the dry air of closed environments and the increasingly frequent reflections from the screens of various electronic devices. The Calming Body Cream refers to the philosophy of “meditation practices“, giving a sense of peace and calm, but also a charge of positive energy essential after a stressful day or a particularly eventful weekend. After all, when possible, it is pleasant to retreat to a relaxing environment and create a special atmosphere by dedicating time to one’s well-being. Calming Body Cream hydrates, nourishes and soothes the skin, leaving it soft, creating a sensation of comfort and freshness. The product effectively counteracts all the main signs of skin stress: irritation, desquamation and redness, thanks to ingredients like mint, aloe vera, panthenol, shea butter, jojoba oil and olive oil, which ensure the restoration of skin barriers. The texture is easy to apply evenly on stressed skin, while the delicate fragrance calms the senses.

May Beauty News

Miin Cosmetics: Three New K Beauty Brands

In a cosmetic landscape in continuous evolution and constant search for innovative techniques, MiiN Cosmetics reconfirms itself as a pioneer in the distribution of Korean skincare by expanding its K-Beautycatalog with the entry of 3 new exclusive brands: Devonine, I’M FROM and Dear Doer. Selected for the quality of formulations, the integrity of natural ingredients and the distinctive identity of each brand, the expansion stems from the desire to offer beauty enthusiasts an even more complete journey into the world of contemporary K-Beauty and a continuously updated offer.

Born to revolutionize Korean men’s skincare with multitasking products, light textures and premium aesthetics, Devonine is the Korean grooming brand that stands out for its minimalist, sophisticated, genderless approach.

Cult in South Korea, I’M FROM is renowned for its products with traceable natural ingredients from specific regions of Korea.

Colorful, fresh, young, Dear Doer is the brand that speaks to new generations with simple but effective language. Essential formulas, functional actives and a “do it your way” spirit that breaks the rules and adapts to all personalities.

With these new brands, MiiN confirms its mission: to bring the best of Korean cosmetics to Europe, with a carefully curated selection of 100% made in Korea brands, ethical, effective and with unique storytelling.

May Beauty News

Syoss Hair Lab: Henkel Turns the Spotlight on Syoss By Palette

“The decision to undertake a rebranding path stems from the desire to better represent who we are today: a brand that is not afraid to renew itself, that listens to consumer needs and that believes in inclusive, concrete,professional beauty.” – Francesca D’Angelo Valente, Marketing & Media Director of Henkel Consumer Brands WE South.

Henkel enthusiastically presents the new face of Palette, the coloring brand most loved by Italian women, which evolves into Syoss by Palette. A transformation that marks the beginning of a new era in the world of coloring, styling and hair care. It’s not just a name change, but a deep and significant turning point: a new identity is born, a perfect synthesis between Palette‘s consolidated experience and the professional, contemporary and international spirit of Syoss, already established in numerous European markets. Syoss by Palette embodies a more essential, authentic aesthetic in line with the expectations of an increasingly attentive, informed public seeking quality. It’s much more than a simple rebranding: it’s a statement of intent. A brand that renews itself with courage, without giving up its roots, and that presents itself with a modern, minimalist and impactful visual identity, supported by clear language and an accessible offer, but faithful to professional quality standards. The new visual – defined by clean lines, contemporary color palettes and graphic codes with international scope – is the result of a shared creative process, which involved internal Henkel teams, partner agencies, hairstylists, designers and consumers. Every element has been designed to reflect the new positioning, while honoring Palette‘s heritage. With Syoss by Palette, Henkel strengthens its leading role in the Hair sector, offering a brand capable of interpreting the present and inspiring more conscious, personal and authentic beauty. A beauty that puts quality, accessibility and continuous evolution at the center.

May Beauty News

Bionike x Worldrise: The Sea For Tomorrow Project

The sea is life: it generates oxygen, absorbs CO₂ and guards precious biodiversity. Protecting it means guaranteeing a sustainable future.

With the SEA FOR TOMORROW campaign, BioNike renews its commitment to the environment together with Worldrise, supporting marine protection, education and awareness projects. In 2025, BioNike becomesFunding Partner of the 30×30 Italy Alliance, which aims to protect 30% of seas by 2030, and finances 20 scholarships for CAMPUS AMP, training new professional figures for the management of Marine Protected Areas. At the same time, the brand relaunches the DEFENCE SUN line, with eco-compatible formulas, up-cycling ingredients and sustainable packaging, designed to protect the skin – even the most sensitive – while respecting the marine environment. BioNike combines science, social commitment and sustainability, promoting conscious beauty and contributing concretely to the safeguarding of the Blue Planet.

May Beauty News

Clarins: Bright Plus Advanced

A new formula that ensures unparalleled radiance to the skin by acting on dull complexion, dark spots, luminosity and – most importantly – skin tone uniformity. With BRIGHT PLUS [ADVANCED], the latest in a long series of successful products launched in the last 30 years, Clarins goes even further in the science of plants in service of luminosity, to make every woman shine, every day. The new formula of BRIGHT PLUS [ADVANCED] is based on a very important discovery, the result of collaboration between Clarins Laboratories and an internationally renowned scientific research institute based in Paris: for the first time, the fundamental role played by caveolae – a family of proteins located at the heart of melanocytes – in melanin distribution and skin tone uniformity has been highlighted. This new anti-spot serum is formulated with [EVENNESS BOOSTING] Technology to act on all factors that influence facial luminosity by associating, for the first time, the efficacy of plant extracts with two reference molecules with powerful benefits: niacinamideand a vitamin C derivative. Moreover, suitable for all skin types, even the most sensitive, the serum presents itself with a light and milky texture that leaves the skin intensely hydrated and radiant.

May Beauty News

Laneige: Bouncy & Firm Serum

An innovation in the field of anti-aging skincare arrives with the new Bouncy & Firm Serum by Laneige. This revolutionary serum contains a powerful formula that combines collagen and latest generation peptides, designed to visibly transform the skin giving it firmness, elasticity and luminosity. With three main effects – plumping, firming and smoothing – the serum exploits the Peony Collagen Complex that plumps the skin, 24,000 SmoothTech™ Capsules that visibly smooth the skin surface, and a special Peptide Waterthat works to firm the epidermis. The innovative hydration technology keeps the skin soft and hydrated all day, creating a perfect base for makeup. Enriched with a delicate peony fragrance, the serum makes the beauty routine a unique sensory experience. Moreover, the silky texture absorbs quickly, leaving the skin visibly more toned and radiant.

May Beauty News

Nuxe: The New Hair and Skin Fragrant Mist

Number one in perfumery in pharmacies and parapharmacies in France, specialist in inimitable fragrances, NUXE unveils its first fragrant spray for body and hair in limited edition for summer. A fragrant veil that envelops from head to toe, the new mist is the olfactory experience you won’t be able to do without anymore. 3 mists, 3 moods: Sensual Era, Happy in pink and Sunset Bliss.

Sensual Era evokes luminous memories of moments charged with deep sensuality and an exalting solar aura. In the top notes, Orange Blossom illuminates the composition, followed by a heart that reveals delicate and velvety nuances of Magnolia. The creamy base of Vanilla releases an enveloping warmth.

Happy in Pink is a sparkling floral escape that unleashes a whirlwind of well-being. The fresh and lively top notes of Raspberry open the way to a delicate heart of Rose, which unfolds its petals on a cloud of subtly talcum Musks.

Sunset Bliss is a summer love story that captures the incandescent heat of a beach kissed by the golden glow of sunset. The exotic notes of Coconut and Tiaré Flower immediately transport you to tropical coasts. Vanilla adds a delicious note that completes the harmony and leaves an unforgettable impression.

May Beauty News

D.S.&DURGA: The new fragrance Brown Flowers

The New York perfume house founded in 2009 by David Seth and Kavi Moltz, a musician and an architect, D.S.&DURGA has modernized the perception of artistic perfumery, connecting smells and music in the name of perfume’s ability to evoke invisible worlds. A deep and unexpected floral fragrance, designed for eccentric and refined spirits, Brown Flowers evokes brown velvet suits with exaggerated lapels, leopard tailored suits and Martinis sipped in a bohemian greenhouse, guests at the country house of a friend’s friend. In that outbuilding transformed into a floral laboratory, an unusual character (perhaps the childhood friend with a weakness for polka dot headbands) collects dried flowers, spices and mysterious vegetal notes. The desk is a collage of petals, dusty bottles and strange orchids bought, it is said, in the most hidden shop in Chinatown. In her antique herbariums, she keeps forgotten formulas: tussie-mussies, scented vinegars, potions of other times. Her latest creation is pure magic – rare flowers, artisanal extracts, delicate and multifaceted moss, collected in secret corners of Europe.

May Beauty News

Maison Margiela Fragrances: Never-ending Summer

Maison Margiela Replica presents Never-ending Summer: an olfactory tribute to Italian summer and the magic of the Amalfi Coast. The new fragrance captures the light of the Mediterranean, between lemon groves, sun-drenched cliffs and salty breezes. A sensory journey that celebrates the dolce vita and moments suspended in time. Fresh, solar, vibrant, it opens with an unprecedented accord of spritz, bitter orange and spicy ginger, enriched with earthy vetiver that recalls the sun-drenched nature of southern Italy. Created by master perfumer Christophe Raynaud, Never-ending Summer is an invitation to live summer as a state of mind: luminous, joyful, unforgettable. An olfactory experience that leaves on the skin the memory of a dive in the Mediterranean and the warmth of an aperitif at sunset.

May Beauty News

Rituals: Opens the 40th Boutique in Italy in the heart of Turin

Rituals Cosmetics reaches a new and important milestone in Italy with the opening of its 40th boutique in Italy. After the success of Milan, Rome and Bologna, the brand expands in Northern Italy with a new store in the heart of Turin, at Via Roma 304, one of the city’s most iconic addresses. The space develops over a large surface and fully embodies the essence of the brand, creating an elegant and welcoming environment where every detail is designed to offer a true oasis of well-being. At the center of the boutique stands the iconic cherry tree, symbol of rebirth, and the untreated smoked oak floor, which gives a touch of authenticity and warmth to the entire space. In this new store, a special area is dedicated to the Water Island, an experiential area that invites customers to discover the enveloping fragrances and unique textures of Rituals products, giving a moment of pause and reflection in a hectic day. With this new opening, Rituals further consolidates its presence in Italy, continuing to offer its unique philosophy that combines personal and home care with a sensory experience that invites to slow down and enjoy the small daily rituals.

May Beauty News

Deborah Milano: The Gloss

Deborah Milano revolutionizes the world of lip makeup with The Gloss, the brand’s first no-transfer gloss. In a perfect synthesis between brilliance and practicality, The Gloss offers a new-generation formula, enriched with emollient silicones, which guarantees a fluid and comfortable application, giving lips a veil of color with light coverage and high shine. The collection includes eight irresistible shades, of which two are in limited edition, carefully selected to interpret the spring beauty trends: from nude tones like Nude Look and Petal, to more pop colors like Light Pink and Pop Pink, up to more intense shades like Coral and Juicy Red, Deborah gives us all-day-long shining lips.

May Beauty News

Benefit: 10 Years of Bold is Beautiful

“Every gesture counts“. This is the slogan of Bold is Beautiful, Benefit Cosmetics‘ worldwide program that for ten years has supported projects in favor of women’s empowerment in over 20 countries and has already raised more than 28 million dollars to date. From May 1st to 31st, 2025, for every eyebrow serviceperformed in Benefit Brow Bars at participating Sephora stores, Benefit donated 5€ (VAT excluded) to two Italian associations committed to the empowerment of women and girls in the territory: “Mamme a Scuola“, which through teaching the Italian language to immigrant women, supports their integration and promotes their paths of personal autonomy, job orientation and active citizenship; “Terre des Hommes“, which offers concrete support to women in difficulty thanks to a psychological and legal help desk, computer courses to favor their insertion in the job market and numerous educational activities dedicated to their children, at the “Spazio Indifesa” hub in Milan.

May Beauty News

Sol de Janeiro: Body Badalada, the Latest Novelty

Sol de Janeiro launches the new must-have for body care: Body Badalada™ Vitamin-Infused Lotion, a body lotion with an irresistible fragrance and fast absorption, which intensely hydrates the skin for 24 hours with an ultra-light texture. Exclusively at Sephora, this vitamin lotion is enriched with Brazilian sugarcane, which promotes superficial skin hydration, a mix of hyaluronic acids of different molecular weights to retain deep hydration and the iconic Cheirosa 62 fragrance. With this novelty, the brand responds to the desire for deeper sensory experiences and authentic connections: not just skincare, but a trending ritual.

May Beauty News

Eisenberg: Exfoliant Lissant, Perfect Exfoliation

With the arrival of the beautiful season, it’s essential to free the skin from impurities and dead cells to promote a uniform tan and a healthy and luminous complexion. Exfoliant Lissant by Eisenberg is the perfect treatment to start the skin detox and revitalize skin tired and stressed from the cold season. Its exfoliating action, both mechanical (with smoothing microgranules) and active, promotes a controlled removal of dead cells on the superficial stratum corneum. This process stimulates microcirculation, improves the absorption of subsequent treatments and gives a uniform complexion and immediate luminous appearance. Perfect for all skin types, even the most sensitive, it’s the ideal treatment to prepare the epidermis for summer: it eliminates toxins and devitalized cells, making it more receptive and ready to face sun and heat. Moreover, its fresh and light texture leaves the skin visibly smoother, brighter and more uniform.

May Beauty News

Lancôme: Lip Idôle JuicyTreat™ + Skin Idôle 3 Serum Supertint + Les Ô Collection

Lancôme presents the new Lip Idôle Juicy Treat™, an innovative “oil-in-gloss” that wraps lips in an embrace of shine and hydration. Inspired by the original Juicy Tubes, this product offers instant three-dimensional shine with a refreshing menthol effect, guaranteeing light and non-sticky hydration for up to 24 hours. Its formula, enriched with 20% squalane, hyaluronic acid and MaxiLip™ peptides, hydrates lips up to 70% in a single application, acting as a true lip serum for visibly fuller and healthier lips. Available in 15 delicious shades, transparent, pink, nude, red, berry and brown, curated by Global Make-up Artists Lisa Eldridge and Sheika Daley, the Lip Idôle Juicy Treat™ also stands out for its elegant packaging with a rose gold cap and a transparent base that reveals its brilliance.

Skin Idôle 3 Serum Supertint is Lancôme’s new colored serum that enhances the skin’s natural luminosity, drop after drop. Its innovative formula smooths, evens and hydrates the skin with a lightweight and breathable texture, giving intense luminosity and a luminous finish that lasts up to 24 hours. The serum is available in 20 shades suitable for a wide range of complexions, from the lightest to the darkest skin tones, developed in collaboration with make-up artists. To find the perfect shade, Lancôme offers the E-Shade Finder, an AI technology based on a video selfie that detects the skin’s tone and undertone to recommend the ideal shade.

Lancôme launches Les Ô, a new fragrance collection that reinvents its original Ô de Lancôme from 1969. The collection includes three new fragrances: Over the Top, Ô Zenith and Off Now, each infused with “a thousand drops of positive emotions“. These fragrances were developed in collaboration with perfumers from IFF and Firmenich, using cutting-edge olfactory technologies like IFF’s Science of Wellness program and Firmenich’s EmotiWaves technology to evoke sensations of happiness, vitality and harmony.

Over the Top aims to transmit revitalizing energy with notes of tomato leaves and jasmine from Lancôme’s Domaine de la Rose; Ô Zenith was created to amplify “positive vibes” and happiness, with a fusion of white flowers, jasmine from Domaine de la Rose and a monoï accord; Off Now offers a sensual and relaxing experience with notes of fresh verbena and sandalwood.

The collection is presented in a new elegant, transparent and luminous bottle, engraved with Lancôme’s iconic Rose Agora, which captures light and reflects the optimism of the fragrances. The cap is adorned with a white motif inspired by the wicker baskets used for harvesting ingredients in the Domaine de la Rose.

May Beauty News

M·A·C Cosmetics: The Month’s Novelties

An unprecedented May, in which MAC launched four new products that perfectly interpret the season’s trends. The undisputed protagonist is M·A·C Lipglass Air, a gloss with an impalpable texture that redefines the concept of brilliance. Light as air but ultra-performant, this new Lipglass stands out for its vegan formula enriched with a 7% blend of botanical oils – coconut, jojoba and meadowfoam – that nourishes and hydrates lips all day, eliminating any sticky sensation. The result is a mirror-effect shine available in 10 ultra-luminous shades, enclosed in transparent packaging inspired by the purity of glass.

Alongside the gloss, M·A·C Blow Plumping Oil debuts, a plumping lip oil destined to become a true object of desire. Its exclusive formula combines the smoothing power of oil with the volume effect of a plumper gloss, thanks to a mix of ginger root extract and oil (1%), capsicum and menthol crystals. The result is a visible tensor effect and a pleasant tingling sensation, wrapped in a 100% natural ginger fragrance.

The gaze is renewed with one of MAC’s most beloved icons: Dazzleshadow Eye Stick, which returns in a new practical and unprecedented format. Eight metallic shades, a creamy and no-transfer texture and extreme duration up to 12 hours make it a versatile tool to shine, with grit and personality.

To complete the look, the new M·A·CStack Elevated Mascara arrives, a true revolution for the gaze. Its innovative formula guarantees an immediate lash lift of +165% from the first application, perfectly separating lashes and leaving them light as feathers, without clumps. The dual-precision curving brush separates, lifts and defines them, for extreme curvature. Enriched with argan oil and composed of 91% naturally-derived ingredients, it nourishes and protects lashes for up to 36 hours.

May Beauty News

ROKSANDA & Other Stories: Limited Edition Makeup Collection Debuts with the British Fashion Brand

& Other Stories launches a limited edition makeup collection in collaboration with the fashion brand ROKSANDA, founded by designer Roksanda Ilinčić. The collection, available from May 15th in selected stores and online, includes three lipsticks and three nail polishes, designed to chromatically match ROKSANDA’s ready-to-wear proposals. Roksanda Ilinčić personally selected the shades, which reflect ROKSANDA’s bold and colorful approach to style.

The lipsticks, the Matt Lip Colour, are available in shades Dark Orchid (deep burgundy), Red Rose (bright red) and Plum Anthurium (dark plum). With a velvety matte finish, they are highly pigmented with high coverage and an impalpable and hydrating texture; the formula is vegan and enriched with rice and sunflower wax for lasting comfort.

The nail polishes, the Nail Colour, are available in shades Blue Anemone (electric blue), Bitter Cherries (bright red) and Amaryllis (burgundy). They offer a glossy finish with just two coats and have a vegan formula with quick drying.

May Beauty News

Chanel: The LES BEIGES Golden Hour Ritual

A makeup collection inspired by sunset light. Created by CHANEL’s Studio de Création Maquillage and Valentina Li of COMÈTES COLLECTIVE, LES BEIGES Golden Hour inspires makeup with vibrant delicacy. The collection includes:

Les Beiges Teint Belle Mine Naturelle Foundation: the fluid foundation with a hydrating formula and imperceptible result for a uniform, radiant and natural complexion.

Les Beiges Poudre Belle Mine Lumière Dorée: the limited edition duo of illuminating powders revives the highlight points of the face and dresses the cheekbones with a touch of color.

Les Beiges Palette Regard Belle Mine Naturelle: an eye palette declined in a new harmony of warm and iridescent tints, to be applied alone or in layering. Shades with vibrant delicacy, for makeup with strong light contrasts.

May Beauty News

Dior Makeup: Jenna Ortega is the New International Ambassador

“Maison Dior symbolizes audacity, elegance and timelessness, and being part of it is incredibly exciting and surreal. The first time I put on lipstick, I must have been 10 or 11 years old and it was for work, because I started acting when I was so young. I was wearing my mother’s lipstick, we were simply in the studio bathroom and she put it on me.” – Jenna Ortega.

In 2025, the American actress strengthens her bond with the Maison by becoming the new Dior Make-up ambassador, under the guidance of Peter Philips, Creative and Image Director for Dior Make-up. Jenna Ortega embodies the bold elegance of the Maison: it’s a tailor-made role for this rising star who, through her values and personality, is already inspiring an entire generation.