Sausage and lentils, Santa Claus and Rudolph, cake and sparkling wine.
It’s so true that “two is better than one“, as a well-known Italian spot of the ‘90s says.
And Netflix knows this thing very well. This network offers the best mix of TV series and movies according to its subscribers.
An analysis of the “view data” of more than 86 million members in over 190 countries, carried out in the period between January and October 2016, allowed Netflix to discover that 59% of its subscribers waited an average of 2,5 days before starting a new TV series.
During this time, 61% of said subscribers watched a movie before diving into a new TV show.
The subscribers’ menu
And what did we choose on Netflix? The analysis pointed out a tendency to pick movies that are related to the series just watched, as if subscribers wanted to “savor” the taste left by the last episode for a bit longer. Just like:
– From the irreverent “Ali Wong: Baby Cobra” to the eccentric “Unbreakable Kimmy Schmidt“;
– From the comically dramatic “Juno” to the dramatically comic “Orange is the New Black“;
– From the disturbing “Black Mirror” to the intricate “Inception“;
– From the exciting and vintage “Stranger Things” to the equally retro emotions of “Super 8”;
– From the adrenaline “Marvel’s Daredevil” to the full of action “Iron Man”;
– From pop style “Gilmore Girls” to that chic and nostalgic “Breakfast at Tiffany’s“.
And then there is the combination of TV series plus documentary film. “I watch a show, I get passionate about the issue, I deepen it with a documentary”:
– After “Narcos“, viewers fed their curiosity about cartels with “Cartel Land”;
– Marvel’s “Luke Cage” was followed by the demand for justice of “13TH“;
– After finishing “Making a Murderer” subscribers remained in line with crime stories by choosing “The Hunting Ground” and “Josef Fritzl: Story of a Monster”.
Exception to the rule
Comedies don’t follow this rule!
Many viewers chose them for a bit of relief or for a different entertainment from the series just ended.
– After the science fiction drama “Sense8” subscribers chose the romantic comedy “Crazy, Stupid, Love”;
– After “Breaking Bad” they regenerated with the action series “Kick-Ass“.
Ted Sarandos, Chief Content Officer of Netflix, dixit
“In a steady effort to offer the best programming to our users, we found that movies play a unique role in their routine binge watching that is constantly changing. What I find even more interesting is the consistency with which our members transform the role of movies within their experience on Netflix”.
Credits Images: Netflix.