It’s an unprecedented shade of purple that paints 2022:
Seemingly difficult to match, with a sharp eye it could actually become a wonderful ally from our closet, suitable for both the fall/winter and spring/summer seasons, as its shade is both cool and dynamic at the same time, encouraging imagination and the desire to experiment even on a stylistic level.
Combining it with colors such as green and orange, you can create an atmosphere that refers to nature, cozy and safe, while with the pink, fuchsia and camel shades, you get a touch of lightheartedness recalling summer, with warm and bright tones. Lastly, if you decide to combine it with black, light pink and gray for a night out or special occasions, where elegance and sophistication are required, the Very Peri is ideal to stand out. Perfect also for accessories, such as bags and shoes, but also scarves and hats, as well as in makeup.
we’re talking about the Very Peri nuance, a shade that didn’t exist until now, created ad hoc by the skilled hands of the Pantone Color Institute.
“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.” These are the words of Leatrice Eiseman, Executive Director of the Pantone Color Institute.
Already in 2008, the purple shade Blue Iris was chosen to convey a sense of stability and security in a world that was changing; in 2018 instead, Ultra Violet was selected, a challenging and reflective color.
This year, the new shade also wants to show us how creativity is not “dead,” but with how much strength it can still shine in our lives. This new color wants to show how modern and digital life is coming together in a real fusion, mixing reality and metaverse, a theme that is increasingly trendy not only in fashion, but in every field. On the other hand, in this year 2021, as well as back in 2020, we are getting even closer to technology and the virtual world. In short, it’s a color that reflects everything that is changing in our society.
On a historical level, purple has always been the color of the Church and nobility: in the 16th century, Queen Elizabeth I forbid her subjects to wear it because only the royal family and the highest state officials had the right to wear it. Purple derives from red, a symbol of passion and love, and from blue, an emblem of tranquility and wisdom; two opposite colors even though, in this case, we cannot but agree with the saying: “opposites attract.”
Symbol of mystery and magic, but also of transformation and metamorphosis, purple also represents the bridge between life and afterlife; purple has always been the bearer of important messages and change. This color connects the individual with their spiritual side, encouraging thoughts and creativity. It also has anti-stress and relaxing properties and, not surprisingly, Very Peri refers to the Periwinkle plant, which grows and develops in rather harsh environments and unfavorable terrain, but which, nevertheless, manages to blossom.
From furnishing items to makeup and up to fashion, indeed, Very Peri has been one of the must-have colors of the latest fashion shows for spring summer 2022, but also of those preceding the release of the new Pantone. For example, Givenchy introduced it on its catwalks with elegance, almost with a whisper, through a dreamy total look; unforgettable in Valentino’s latest looks (such as those presented in Venice), and equally sophisticated in Armani’s. Versace, on the other hand, with its more provocative style, succeeds in striking with the juxtaposition of this nuance with decidedly more charged and vibrant colors. Chanel reproposes one of its iconic bags in this color, emphasizing how true elegance is timeless, and as many colleagues of the maison make it a perfect color for accessories, just think of the bags of Tod’s and Marco Rambaldi. Who, instead, anticipated the trend was Lady Gaga, in November, wearing a Gucci dress at the London premiere of “House of Gucci;” of course, the shade was not exactly that of the Very Peri, but the path was definitely the right one.